Systems and methods for generating social assets from electronic publications

A system including one or more processors coupled to memory, the memory loaded with computer instructions to generate a social asset from an electronic publication, the instructions, when executed on the processors, implement actions comprising:

• providing a template having a set of reserve spaces for elements, including at least one reserve space for an image;
• receiving an electronic publication containing elements including images and text passages;
• assigning images from the publication to each of the reserve spaces for images, including assigning a first image from the publication to a first one of the reserve spaces for an image;
• choosing a first one of the text passages for associating with the first image by inferring association in the publication between the first one of the text passages and the first image, including:
• calculating distances of each of a plurality of text passages in the electronic publication to the first image;
• filtering out the text passages in captions of images by processing for each image content type, a text content type and selecting text closest to an image on a vertical axis as a caption to be removed, wherein processing a text content type includes testing text against a criterion including whether a number of words in a text block is smaller than a majority of text blocks on a same page and if so identifying a caption to be removed;
• and
• selecting a text passage in the plurality of text passages, excluding the filtered out text passages, with a shortest distance to the first image and inferring the association between the selected text passage and the first image;
• selecting a portion of the first text passage which is less than all of the first text passage;
• and
• generating a social asset by processing the set of reserve spaces to automatically move forward in an animated manner, wherein the selected portion of the first text passage, and not portions of the first text passage other than the selected portion of the first text passage, superimposes a portion of the first image.

A non-transitory computer readable storage medium impressed with computer program instructions to generate a social asset from an electronic publication, the instructions, when executed on a processor, implement a method comprising:

• providing a template having a set of reserve spaces for elements, including at least one reserve space for an image;
• receiving an electronic publication containing elements including images and text passages;
• assigning images from the publication to each of the reserve spaces for images, including assigning a first image from the publication to a first one of the reserve spaces for an image;
• choosing a first one of the text passages for associating with the first image by inferring association in the publication between the first one of the text passages and the first image including:
• calculating distances of each of a plurality of text passages in the electronic publication to the first image;
• filtering out the text passages in captions of images by processing for each image content type, a text content type and selecting text closest to an image on a vertical axis as a caption to be removed, wherein processing a text content type includes testing text against a criterion including whether a number of words in a text block is smaller than a majority of text blocks on a same page and if so identifying a caption to be removed;
• and
• selecting a text passage in the plurality of text passages, excluding the filtered out text passages, with a shortest distance to the first image and inferring the association between the selected text passage and the first image;
• selecting a portion of the first text passage which is less than all of the first text passage;
• and
• generating a social asset by processing the set of reserve spaces to automatically move forward in an animated manner, wherein the selected portion of the first text passage, and not portions of the first text passage other than the selected portion of the first text passage, superimposes a portion of the first image.