Dynamic link preview generation

A method implemented by at least one computing device, the method comprising:

• receiving, by the at least one computing device, data describing user interaction with link previews and characteristics of the link previews, the link previews generated based on use by respective platforms to preview digital content available via a respective network address;
• generating, by the at least one computing device, a model that describes the user interaction with the link previews;
• and
• customizing, by the at least one computing device, generation of subsequent link previews based on the generated model.

A system comprising:

• a processing system;
• and
• a computer-readable storage medium having a plurality of content that is available via respective network addresses and instructions stored thereon that, responsive to execution by a processing system, causes the processing system to perform operations comprising:
• receiving a request via a network for an item of digital content of the plurality of digital content, the item of digital content available via a respective said network address;
• generating a link preview of the item of digital content available via the respective said network address using customization data, the customization data based on a model configured to cause conversion of a good or service associated with digital content associated with the item of digital content;
• and
• communicating the generated link preview for receipt by an originator of the request via the network, the generated link preview selectable to cause navigation to the network address to access the digital content.