Selecting, ranking, and/or presenting microsite content

A method implemented by one or more processors, the method comprising:

• receiving a plurality of user interface inputs from a user that define triggering criteria for a particular microsite, the triggering criteria comprising at least:
• a time criterion that defines a time or time range, and
• a sound criterion that defines a particular sound being detected;
• assigning, in one or more databases, the triggering criteria to the particular microsite responsive to receiving the plurality of user interface inputs that define the triggering criteria;
• subsequent to assigning the triggering criteria to the particular microsite:
• determining occurrence of the triggering criteria for the particular microsite, determining the occurrence of the triggering criteria including:
• determining, based on audio data received from a given electronic device of the user, that the particular sound is detected, and
• determining that a current time is the time or within the time range;
• and
• in response to determining the occurrence of the triggering criteria:
• causing microsite content, for the particular microsite, to be rendered at a client device of the user.

A system comprising:

• at least one processor;
• and
• memory storing instructions that, when executed, cause the at least one processor to:
• receive a plurality of user interface inputs from a user that define triggering criteria for a particular microsite, the triggering criteria comprising at least:
• a time criterion that defines a time or time range, and
• a sound criterion that defines a particular sound being detected;
• assign, in one or more databases, the triggering criteria to the particular microsite responsive to receiving the plurality of user interface inputs that define the triggering criteria;
• subsequent to assigning the triggering criteria to the particular microsite:
• determine occurrence of the triggering criteria for the particular microsite, the instructions to determine the occurrence of the triggering criteria including instructions to:
• determine, based on audio data received from a given electronic device of the user, that the particular sound is detected, and
• determine that a current time is the time or within the time range;
• and
• in response to determining the occurrence of the triggering criteria:
• cause microsite content, for the particular microsite, to be rendered at a client device of the user.