Dynamic customization of content programs

One or more non-transitory computer-readable media comprising computer-executable instructions that, when executed by one or more processors, cause the one or more processors to perform operations comprising:

• reading, by a content delivery service executing on a computing system, a series of queries from a storage device associated with the content delivery service;
• transmitting, by the content delivery service, the series of queries to a computing device, wherein the computing device displays the series of queries in an application executing on the computing device, and wherein each query is displayed with a prompt for a response;
• receiving, by the content delivery service and from the computing device, a first set of responses to a first set of queries from the series of queries;
• computing a set of scores based on the first set of responses to the first set of queries;
• determining a set of drivers based on the set of scores, each driver comprising a factor that underlies a psychological issue and is addressable by cognitive behavioral therapy;
• determining, by the content delivery service and using the set of drivers, a program of content, the program of content comprising a series of content sessions, wherein each content session is related to cognitive behavioral therapy and comprises at least one of an audio segment, a video segment, an interactive multimedia module, or a question;
• determining, using the first set of responses, a first content session of the program of content that will be presented at the computing device;
• receiving, by the content delivery service and from the computing device, a second set of responses to a second set of queries from the series of queries;
• determining, by the content delivery service and using at least one of the first set of responses or the second set of responses, a customization for the first content session of the program of content;
• determining, by the content delivery service, an order and a schedule for presentation of the series of content sessions of the program of content based on the set of scores and the set of drivers associated with the series of content sessions;
• determining, by the content delivery service, a situational context indicating user contextual information based on location data, health data and sensor data derived from the computing device;
• determining, by the content delivery service, a presentation for the program of content based on the situational context, wherein the program of content includes at least one of a word or a phrase included in the first set of responses or the second set of responses;
• and
• transmitting, by the content delivery service and to the computing device, the presentation for the program of content and the customization for the first content session, wherein the computing device renders the presentation in a context layer of the application, wherein the context layer modifies an appearance of the first content session.

A computing system of a content delivery service, comprising:

• one or more processors;
• and
• one or more non-transitory computer-readable media comprising computer-executable instructions that, when executed by the one or more processors, cause the one or more processors to at least:
• read, by the content delivery service, a series of queries from a storage device associated with the content delivery service;
• transmit, by the content delivery service, the series of queries to a computing device, wherein the computing device displays the series of queries in an application executing on the computing device, and wherein each query is displayed with a prompt for a response;
• receive, by the content delivery service and from the computing device, a first set of responses to a first set of queries from the series of queries;
• compute a set of scores based on the first set of responses to the first set of queries;
• determine a set of drivers based on the set of scores, each driver comprising a factor that underlies a psychological issue and is addressable by cognitive behavioral therapy;
• determine, by the content delivery service and using the set of drivers, a program of content, the program of content comprising a series of content sessions, wherein each content session is related to cognitive behavioral therapy and comprises at least one of an audio segment, a video segment, an interactive multimedia module, or a question;
• determine, using the first set of responses, a first content session of the program of content that will be presented at the computing device;
• receive, by the content delivery service and from the computing device, a second set of responses to a second set of queries from the series of queries;
• determine, by the content delivery service and using at least one of the first set of responses or the second set of responses, a customization for the first content session of the program of content;
• determine, by the content delivery service, an order and a schedule for presentation of the series of content sessions of the program of content based on the set of scores and the set of drivers associated with the series of content sessions;
• determine, by the content delivery service, a situational context indicating user contextual information based on location data, health data and sensor data derived from the computing device;
• determine, by the content delivery service, a presentation for the program of content based on the situational context, wherein the program of content includes at least one of a word or a phrase included in the first set of responses or the second set of responses;
• and
• transmit, by the content delivery service and to the computing device, the presentation for the program of content and the customization for the first content session, wherein the computing device renders the presentation in a context layer of the application, wherein the context layer modifies an appearance of the first content session.