Social analytics based on viral mentions and threading

A system comprising:

• one or more hardware processors;
• and
• a machine-readable medium for storing instructions that, when executed by the one or more hardware processors, cause the one or more hardware processors to perform operations comprising:
• accessing, from a database record that stores digital content, a plurality of items of digital content;
• for each particular item of digital content in the plurality of the items of digital content, extracting, using one or more hardware processors, a title that describes the particular item of digital content, the extracting of the title being based on analysis of one or more phrases included in the particular item of digital content;
• generating a group of items of digital content based on the extracted titles associated with the plurality of items of digital content;
• identifying, from the group of items of digital content, an original item of digital content and one or more subsequent items of digital content based on timestamps associated with the items of digital content included in the group;
• labelling all items in the group of items of digital content having timestamps later than a timestamp of the original item as subsequent items;
• calculating a strength value score for the original item of digital content, wherein the strength value score is equal to a number of the one or more subsequent items of digital content included in the group;
• and
• generating an enhanced user interface on a client device, the generating of the user interface including causing a display of the title of the original item of digital content and the strength value score associated with the original item of digital content in the user interface of the client device.

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more hardware processors of a machine, cause the one or more hardware processors to perform operations comprising:

• accessing, from a database record that stores digital content, a plurality of items of digital content;
• for each particular item of digital content in the plurality of the items of digital content, extracting, using one or more hardware processors, a title that describes the particular item of digital content, the extracting of the title being based on analysis of one or more phrases included in the particular item of digital content;
• generating a group of items of digital content based on the extracted titles associated with the plurality of items of digital content;
• identifying, from the group of items of digital content, an original item of digital content and one or more subsequent items of digital content based on timestamps associated with the items of digital content included in the group;
• labelling all items in the group of items of digital content having timestamps later than a timestamp of the original item as subsequent items;
• calculating a strength value score for the original item of digital content, wherein the strength value score is equal to a number of the one or more subsequent items of digital content included in the group;
• and
• generating an enhanced user interface on a client device, the generating of the user interface including causing a display of the title of the original item of digital content and the strength value score associated with the original item of digital content in the user interface of the client device.