Mobile application with dynamic feature set based on user sophistication

A banking computing system of a bank, the banking computing system comprising:

• a network interface configured to communicate with a mobile computing device of a user via a telecommunications network, the user having a bank account at the bank;
• and
• a processor and a memory having stored thereon executable code which, when executed by the processor, causes the processor to:
• determine that the user is at a first level of financial sophistication based at least in part on a first plurality of criteria, wherein the first plurality of criteria comprises a first series of user financial transactions and user behaviors including at least one of (i) timeliness of bill payments, (ii) living situation, (iii) financial independence, and (iv) student status, wherein determining that the user is at the first level of financial sophistication comprises:
• determining a respective weight value of each criterion of the first plurality of criteria based at least on the first series of user financial transactions and a respective weight range associated with the criterion;
• generating a first sophistication score for the user by summing the respective weight values for each criterion of the first plurality of criteria;
• and
• comparing the first sophistication score to a first threshold associated with the first level of financial sophistication;
• transmit a first instruction to the mobile computing device to cause a mobile banking application running on the mobile computing device to present a first graphical user interface via one or more user interfaces of the mobile computing device, the first graphical user interface including:
• a first selectable icon which, when selected via the one or more user interfaces, provides a first banking functionality;
• and
• a second selectable icon which, when selected via the one or more user interfaces, provides a second banking functionality, wherein the second banking functionality comprises a graphical mapping of fund distribution for a first time horizon;
• determine that additional banking functionality is to be provided to the user for reaching a second level of financial sophistication based at least in part on a second plurality of criteria, wherein the second plurality of criteria comprises a second series of user financial transactions and user behaviors including (i) timeliness of bill payments, (ii) living situation, (iii) financial independence, and (iv) student status, the second series of user financial transactions and user behaviors occurring after the determination that the user is at the first level of financial sophistication, wherein determining that the user is at the second level of financial sophistication comprises:
• determining a respective weight value of each criterion of the second plurality of criteria based on based at least on the second series of user financial transactions and a respective weight range associated with the criterion;
• generating a second sophistication score for the user by summing the respective weight value for each criterion of the second plurality of criteria;
• and
• comparing the second sophistication score to a second threshold associated with the second level of financial sophistication;
• and
• in response to determining that the additional banking functionality is to be provided to the user, transmit a second instruction to the mobile computing device to cause the mobile banking application to present, via the one or more user interfaces, a second graphical user interface including a third selectable icon which, when selected via the one or more user interfaces, provides a third banking functionality not provided via selection of one or both of the first and second selectable icons, wherein the first graphical user interface does not include the third selectable icon providing the third banking functionality, and wherein the third banking functionality comprises a graphical mapping of fund distribution for a second time horizon different from the first time horizon.

A computer-implemented method comprising:

• determining, by a mobile banking application running on a mobile computing device of a user with a bank account at a bank, the mobile computing device being configured to communicate via a telecommunications network with a banking computing system of the bank, that the user is at a first level of financial sophistication based at least in part on a first plurality of criteria, wherein the first plurality of criteria comprises a first series of user financial transactions and user behaviors including (i) timeliness of bill payments, (ii) living situation, (iii) financial independence, and (iv) student status, wherein each criterion of the first plurality of criteria comprises a respective weight, and wherein determining that the user is at the first level of financial sophistication comprises:
• determining a respective weight value of each criterion of the first plurality of criteria based at least on the first series of user financial transactions and a respective weight range associated with the criterion;
• generating a first sophistication score for the user by summing the respective weight value for each criterion of the first plurality of criteria;
• and
• comparing the first sophistication score to a first threshold associated with the first level of financial sophistication;
• presenting, by the mobile banking application via one or more user interfaces of the mobile computing device, the one or more user interfaces configured to receive user inputs and present perceptible graphical user interfaces, a first graphical user interface including:
• a first selectable icon which, when selected via the one or more user interfaces, provides a first banking functionality through communication between the mobile computing device and the banking computing system;
• and
• a second selectable icon which, when selected via the one or more user interfaces, provides a second banking functionality through communication between the mobile computing device and the banking computing system, wherein the second banking functionality comprises a graphical mapping of fund distribution for a first time horizon;
• determining, by the mobile banking application, that the user is at a second level of financial sophistication based at least in part on a second plurality of criteria, wherein the second plurality of criteria comprises a second series of user financial transactions and user behaviors including (i) timeliness of bill payments, (ii) living situation, (iii) financial independence, and (iv) student status, the second series of user financial transactions and user behaviors occurring after determining that the user is at the first level of financial sophistication, wherein determining that the user is at the second level of financial sophistication comprises:
• determining a respective weight value of each criterion of the second plurality of criteria based on based at least on the second series of user financial transactions and a respective weight range associated with the criterion;
• generating a second sophistication score for the user by summing the respective weight value for each criterion of the second plurality of criteria;
• and
• comparing the second sophistication score to a second threshold associated with the second level of financial sophistication;
• and
• in response to determining that the user is at the second level of financial sophistication, presenting, by the mobile banking application via the one or more user interfaces of the mobile computing device, a second graphical user interface including a third selectable icon which, when selected via the one or more user interfaces, provides a third banking functionality not provided via selection of one or both of the first and second selectable icons, wherein the first graphical user interface does not include the third selectable icon providing the third banking functionality, and wherein the third banking functionality comprises a graphical mapping of fund distribution for a second time horizon different from the first time horizon.