Display apparatus

A display apparatus comprising:

• a base;
• a stand vertically extending upward from the base;
• a head having a display provided on a front surface thereof and pivotable between a landscape mode in which a long side of a circumference is in a horizontal state and a portrait mode in which the long side is in a vertical state;
• a penetration groove extending along the circumference of the head;
• a connecting bar connected to the stand and extending to an inside of the head through the penetration groove;
• an inner plate fixed to the inside of the head;
• a first guide groove formed in the inner plate and extending along a predetermined curved trajectory;
• a first guide pin protruding from the connecting bar and inserted into the first guide groove;
• a second guide groove formed in the connecting bar and extending in a longitudinal direction of the connecting bar;
• and
• a second guide pin fixed to the inside of the head or protruding from the inner plate and inserted into the second guide groove,
• wherein the penetration groove comprises:
• a first groove extending along a short side of the circumference of the head;
• and
• a second groove extending along a long side of the circumference of the head and connected with the first groove.