Method and apparatus for measuring influence on social network
AssigneeOmnious Co., Ltd.
InventorsJae Young Jun, Hyun Jin Lee
Life of this patent
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Abstract
A method for measuring influence on a social network is provided. The method includes collecting social network service (SNS) data from an SNS, measuring a user influence index based on user account information among the SNS data and content information associated with the user account information, measuring an attribute influence value for an attribute included in image information based on the image information among the SNS data, measuring a product influence value for product information based on the user influence coefficient and the attribute influence value with respect to content including the product information, and curating the content including the product information based on the product influence value.
Claims9
A method for measuring influence, performed by an apparatus for measuring influence on a social network, the method comprising:
- collecting social network service (SNS) data from an SNS;
- measuring a user influence index based on user account information among the SNS data and content information associated with the user account information;
- measuring an attribute influence value for an attribute included in image information based on the image information among the SNS data of at least one influential user derived based on the user influence index;
- measuring a product influence value for product information based on the attribute influence value with respect to content including the product information,
- wherein the measuring of the product influence value includes:
- obtaining the content including the product information from the SNS data corresponding to the at least one influential user derived based on the user influence index;
- applying image tagging to the content including the product information to extract at least one product attribute;
- obtaining an attribute influence value corresponding to the at least one product attribute from an attribute database;
- and
- measuring a product influence value for the content including the product information based on the obtained attribute influence value;
- and
- curating the content including the product information based on the product influence value.
An apparatus for measuring influence on a social network, the apparatus comprising:
- a data collection unit configured to collect SNS data from an SNS;
- an influence measurement unit configured to measure a user influence index based on user account information among the SNS data and content information associated with the user account information, measure an attribute influence value for an attribute included in image information based on the image information among the SNS data of at least one influential user derived based on the user influence index, and measure a product influence value for product information based on the attribute influence value with respect to content including the product information,
- wherein the influence measurement unit is further configured to:
- obtain the content including the product information from the SNS data corresponding to the at least one influential user derived based on the user influence index;
- apply image tagging to the content including the product information to extract at least one product attribute;
- obtain an attribute influence value corresponding to the at least one product attribute from an attribute database;
- and
- measure a product influence value for the content including the product information based on the obtained attribute influence value;
- and
- a content curation unit configured to curate the content including the product information based on the product influence value.
Dependencies are inferred from the claim text.