System and method for implementing a customer account automation framework

A computer-implemented method for optimizing rule-based automation of routine electronic tasks, the method comprising:

• constructing, by a rules engine, a plurality of user-defined rules from user-provided information, entered directly via a rules identification screen of a user interface with user-selected menu options for specifying one or more input events and one or more output actions for each of the plurality of user-defined rules, wherein the user interface is associated with an application running on a mobile device of a user;
• generating, one or more suggested rules that are based on one or more learned user preferences, as determined from rule usage activity and a transaction history associated with the user, and tied to one or more specific merchant services within a pre-defined proximity to the user, wherein a rule confirmation message is automatically generated on the user interface when the user is within the pre-defined proximity to a specific merchant matching one or more learned user preferences, enabling the user to activate the rule as the user is approaching the specific merchant;
• and
• displaying, through the rules interface, a plurality of account automation rules grouped under various rule type designations comprising notifications, confirmations, automations and suggested rules, with a rule count displayed for each rule type designation, wherein the notifications, confirmations and automations rule types correspond to the plurality of user-defined rules with each user-defined rule represented by a descriptive rule name and a rule status corresponding to visually distinct indications for an active and a dormant state.