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US 11,232,480 B1Granted
Preference-based advertising systems and methods
AssigneeIntrado Corporation
InventorsBruce Pollock, Erika Nelson Kessenger
Life of this patent
Estimating the term…
Abstract
The illustrative embodiments described herein provide systems and methods for managing advertisements for advertisers. In one embodiment, a method includes receiving a set of advertising preferences from an advertiser. The set of advertising preferences includes advertiser-definable criteria controlling when to initiate an advertisement associated with the advertiser. The method also includes monitoring a set of events associated with event data to determine whether to initiate the advertisement during an event. The set of events are viewable on an interfacing device associated with a user. The method also includes initiating the advertisement during the event in response to the event data for the event meeting the criteria defined by the advertiser.
Claims16
A method comprising:
- receiving, by an event manager comprising at least one processor, a set of advertising preferences identifying a predetermined portion of a televised event and a predetermined number of user devices that must switch to the televised event to initiate an advertisement associated with an advertiser during the televised event being displayed, the set of advertising preferences being input via an interface displayed on an interfacing device;
- detecting that a predefined event of the televised event is occurring and displaying, via at least one of picture-in-picture and split-screen, a notification to a plurality of user devices that have requested notifications when the predefined event is detected as occurring;
- determining that the plurality of user devices have switched from a different televised event to the televised event;
- determining, by the event manager, that enough user devices have switched to the televised event to satisfy the predetermined number of user devices in the advertising preferences based on the switching;
- and
- outputting, by the event manager, the advertisement to display devices of the predetermined number of user devices in response to the determination.
3 more elements
A method comprising:
- receiving, by an event manager comprising at least one processor, a set of advertising preferences identifying a predetermined portion of a televised event and a predetermined number of user devices that must switch to the televised event to initiate an advertisement associated with an advertiser during the televised event being displayed, the set of advertising preferences being input via an interface displayed on an interfacing device;
- detecting that a predefined event of the televised event is occurring and displaying, via at least one of picture-in-picture and split-screen, a notification to a plurality of user devices that have requested notifications when the predefined event is detected as occurring;
- determining that the plurality of user devices have switched from a different televised event to the televised event;
- determining, by the event manager, that enough user devices have switched to the televised event to satisfy the predetermined number of user devices in the advertising preferences based on the switching;
- and
- outputting, by the event manager, the advertisement to display devices of the predetermined number of user devices in response to the determination,
- wherein the receiving the set of advertising preferences further comprises:
- receiving one or more dynamic advertising preferences for when ad space is automatically purchased, the one or more dynamic advertising preferences comprising:
- automatically purchasing ad space when a predefined number of viewers switch to a program exceeding a predefined excitement level,
- automatically purchasing ad space when a viewer excitement rating for a program exceeds a predefined excitement rating, or
- automatically purchasing ad space when a predetermined number of viewers switch to one or more predefined programs.
8 more elements
An event management system comprising:
- a hardware processor configured to
- receive a set of advertising preferences identifying a predetermined portion of a televised event and a predetermined number of user devices that must switch to the televised event to initiate an advertisement associated with an advertiser during the televised event being displayed, the set of advertising preferences being input via an interface displayed on an interfacing device,
- detect that a predefined event of the televised event is occurring and displaying, via at least one of picture-in-picture and split-screen, a notification to a plurality of user devices that have requested notifications when the predefined event is detected as occurring;
- determine that the plurality of user devices have switched from a different televised event to the televised event;
- determine that enough user devices have switched to the televised event to satisfy the predetermined number of user devices in the advertisement preferences based on the switching, and
- output the advertisement to display devices of the predetermined number of user devices in response to the determination.
3 more elements
Dependencies are inferred from the claim text.