Methods and systems to evaluate and determine degree of pretense in online advertisement

At least one non-transitory computer readable medium storing instructions that, when executed by a processor, cause the processor to at least:

• capture electronic interactions among at least two entities involved in a session presenting at least one online advertisement;
• define one or more relationships between the at least two entities involved in the session;
• based on the captured electronic interactions, apply one or more models to each of the one or more relationships;
• determine a degree of deceptiveness for each of the one or more relationships based on the one or more applied models;
• and
• generate a degree of deceptiveness for the session based on the determined degree of deceptiveness for each of the one or more relationships.

A system for determining a degree of deceptiveness for a session presenting at least one advertisement, the system comprising:

• a processor;
• and
• a memory storing instructions that, when executed by the processor, cause the system to:
• capture electronic interactions among at least two entities involved in a session presenting at least one online advertisement;
• define one or more relationships between the at least two entities involved in the session;
• based on the captured electronic interactions, apply one or more models to each of the one or more relationships;
• determine a degree of deceptiveness for each of the one or more relationships based on the one or more applied models;
• and
• generate the degree of deceptiveness for the session based on the determined degree of deceptiveness for each of the one or more relationships.