Systems and methods for influencing marketing campaigns

A method of optimizing an Internet-based marketing campaign, the method, using a suitably programmed computer, and comprising:

• (A) defining, via a user using at least one user interface, a first user flow and a second user flow, wherein defining the first user flow and the second user flow includes defining an introduction panel and an invitation panel that is separate and distinct from the introduction panel for the Internet-based marketing campaign, wherein defining the introduction panel and the invitation panel includes specifying components thereof, and wherein the invitation panel is subsequently modifiable by N generation recipients with respect to one or more components such that an invitation panel from the first user flow is different than the invitation panel from the second user flow;
• (B) initiating the Internet-based marketing campaign by sending the introduction panel, without sending the invitation panel, to a first remote device associated with a first N generation recipient and a second remote device associated with a second N generation recipient, thereby beginning the first user flow and the second user flow, respectively, wherein:
• the Internet-based marketing campaign comprises a defined campaign action, the introduction panel, the invitation panel, and a target website, and
• the introduction panel provides an inducement for the first and second N generation recipients to share the invitation panel with one or more N+1 generation recipients;
• (C) tracking the first N generation recipient using the introduction panel to invite a first set of N+1 generation recipient and the second N generation recipient using the introduction panel to invite a second set of N+1 generation recipients, wherein:
• the tracking comprises receiving, as part of the first user flow, one or more first electronic notifications over the Internet when the first N generation recipient uses the introduction panel to invite the first set of N+1 generation recipients, wherein the invitation of the first N generation recipient makes use of the invitation panel customized by the first N generation recipient to include a first set of words that describe the Internet-based marketing campaign,
• the tracking further comprises receiving, as part of the second user flow, one or more second electronic notifications over the Internet when the second N generation recipient uses the introduction panel to invite the second set of N+1 generation recipients, wherein the invitation of the second N generation recipient makes use of the invitation panel customized by the second N generation recipient to include a second set of words that describe the Internet-based marketing campaign,
• the one or more first electronic notifications collectively comprise an electronic identification of the first set of N+1 generation recipients,
• the one or more second electronic notifications collectively comprise an electronic identification of the second set of N+1 generation recipients,
• the one or more first electronic notifications comprise the first set of words, and
• the one or more second electronic notifications comprise the second set of words;
• (D) sending the invitation panel, as customized by the first N generation recipient, without sending the introduction panel, over the Internet, using the electronic identification of the first set of N+1 generation recipients identified in the one or more first electronic notifications to each recipient in the first set of N+1 generation recipients, and sending the invitation panel, as customized by the second N generation recipient, without sending the introduction panel, over the Internet, using the electronic identification of the second set of N+1 generation recipients identified in the one or more second electronic notifications to each of the recipients in the second set of N+1 generation recipients;
• (E) tracking which respective N+1 generation recipients uses the invitation panel to perform the defined campaign action at the target website, wherein the tracking (E) comprises receiving a respective feedback electronic notification over the Internet when a respective N+1 generation recipient in the first set of N+1 recipients or the second set of N+1 recipients performs the campaign action;
• (F) repeating, using a suitably programmed computer, the tracking (C), sending (D), and tracking (E) one or more times, wherein, each time the tracking (C), sending (D), and tracking (E) is repeated, N is advanced by a generation, thereby forming M generations of recipients;
• and
• (G) determining, from the feedback electronic notifications whether the first user flow or the second user flow is more effective in advancing the Internet-based marketing campaign;
• and
• (H) using the words used by the N generation recipient in the invitation panel associated with the more effective user flow to electronically introduce the Internet-based marketing campaign to an additional set of recipients.