System and method of identifying audience demographics and delivering relative content to audience
AssigneeEsd Technologies, Inc.
InventorMarc Thomas McLean
Life of this patent
Estimating the term…
Abstract
A system and method is disclosed for identifying demographics of an audience (e.g., customers, shoppers and the like) using machine learning and delivering relative content to the audience. In one embodiment, a processing unit receives images and/or audio of an audience and uses a machine learning logic to identify audience demographical characteristics. Demographical characteristics are used to select and deliver audio entertainment, and/or audio information, and/or visual entertainment and/or visual information to the audience that is relevant to the audience. In other embodiments, demographic information is used to analyze audience or customer demographics based on time periods (hour, day, week, etc.), location(s), and/or point of sale data.
Claims20
A system for delivering media content to a location comprising:
- a camera for capturing image data in a geographic location;
- logic for extracting facial information from the captured image data;
- logic for inferring demographic information from the facial information, wherein the logic for inferring demographic information comprises logic for determining a year associated with a predetermined age and wherein the predetermined age is less than a present age associated with the facial information extracted from the captured image data;
- logic for selecting at least one type of media based on the inferred demographic information;
- and
- logic for outputting the selected media to the geographic location.
A system for delivering media content to a location comprising:
- a camera for capturing image data in a geographic location;
- logic for extracting facial information from the captured image data;
- logic for inferring demographic information from the facial information;
- logic for selecting at least one type of media based on the inferred demographic information, wherein the logic for selecting one type of media comprises logic for selecting at least one song based on a year associated with a predetermined age and wherein the predetermined age is less than a present age associated with the facial information extracted from the captured image data;
- and
- logic for outputting the selected media to the geographic location.
A system for delivering media content to a location comprising:
- a camera for capturing image data in a geographic location;
- logic for extracting facial information from the captured image data;
- logic for inferring demographic information from the facial information;
- logic for selecting at least one type of media based on the inferred demographic information, wherein the logic for selecting at least one type of media comprises logic for determining if the selected media has already been delivered to the geographic location within a predetermined time period and logic for preventing delivery of the selected media if the selected media was delivered within the predetermined time period;
- and
- logic for outputting the selected media to the geographic location.
A system for delivering media content to a location comprising:
- a camera for capturing image data in a geographic location;
- logic for extracting facial information from the captured image data;
- logic for inferring demographic information from the facial information;
- logic for selecting at least one type of media based on the inferred demographic information, wherein the logic for selecting at least one type of media comprises logic for queuing a plurality of facial information based on the captured image data and selecting media based on the queue;
- and
- logic for outputting the selected media to the geographic location based on the queued facial information.
Dependencies are inferred from the claim text.