US 11,232,459 B1Granted

Control group dataset optimization

AssigneeMastercard International Incorporated

InventorsMuhammad Abdulla, Christopher Jung, Ethan Koenig, Nicholas Sidaway, Alexandr Svistunov, Dustin Tiedemann, Briana Whelan, Jordan Zink, Geoffrey Patterson

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Abstract

Disclosed herein are systems and methods for an analytics server to efficiently generate a control group dataset, including receiving, by the analytics server, a request to generate a control group dataset based on a test dataset and potential control dataset; generating, by the analytics server, an instruction to receive a first dataset based on the request; identifying, by the analytics server, data points within the first dataset corresponding to a number of users and user attributes; generating, by the analytics server, a second dataset by normalizing the user attributes; generating, by the analytics server, a third dataset comprising a space-filling curve, where each space-filling curve data point corresponds to the normalized user attributes and the number of users; determining, by the analytics server, control users by matching the space-filling curve data points with the user attribute; and generating, by the analytics server, an instruction for display on a client device.

Claims20

Dependent claims

A method comprising:

retrieving, by a server, a set of data points where each data point has a corresponding user and at least one user attribute;
normalizing, by the server, the user attribute for each data point;
generating, by the server, a second set of data points where each data point within the second set of data points corresponds to a normalized user attribute;
generating, by the server, a multi-dimensional space-filling curve having at least a first edge and a second edge;
generating, by the server, a first subset of the second set of data points, where each data point within the first subset has a distance between its normalized user attribute and the first edge of the multi-dimensional space-filling curve that satisfies a threshold;
generating, by the server, a second subset of the second set of data points, where each data point within the second subset has a distance between its normalized user attribute and the second edge of the multi-dimensional space-filling curve that satisfies the threshold;
and
displaying, by the server on a graphical user interface displayed on an electronic client device, an indication for each data point within the first subset and the second subset of the second set of data points.

5 more elements

A computer system comprising:

a database configured to store a set of nodes;
an electronic client device configured to display a graphical user interface where a user can interacts with the graphical user interface to submit requests and view results;
a server in communication with the database and the electronic client device, the server configured to:
retrieve, from the database, a set of data points where each data point has a corresponding user and at least one user attribute;
normalize the user attribute for each data point;
generate a second set of data points where each data point within the second set of data points corresponds to a normalized user attribute;
generate a multi-dimensional space-filling curve having at least a first edge and a second edge;
generate a first subset of the second set of data points, where each data point within the first subset has a distance between its normalized user attribute and the first edge of the multi-dimensional space-filling curve that satisfies a threshold;
generate a second subset of the second set of data points, where each data point within the second subset has a distance between its normalized user attribute and the second edge of the multi-dimensional space-filling curve that satisfies the threshold;
and
display, on the graphical user interface displayed on the electronic client device, an indication for each data point within the first subset and the second subset of the second set of data points.

8 more elements

Dependencies are inferred from the claim text.

Facts

Application: 16/446,483Filed 19 Jun 2019 · continuation
Priority: 17 Mar 2017
Granted: 25 Jan 2022
Term ends: Not estimatedThe source records don’t support an estimate.

Classification4 codes

G06Q 30/02
Commerce: marketing; Price estimation or determination; Fundraising
G06F 16/20
Information retrieval; Database structures therefor; File system structures therefor: of structured data, e.g. relational data
G06Q
Information and communication technology [ict] specially adapted for administrative, commercial, financial, managerial
G06F
Computing and data processing