Presenting entity profile information to a user of a computing device

A non-transitory computer-readable storage medium storing computer-readable instructions, which when executed, cause a computing device to:

• after the computing device has received a first communication from a first entity, receive, by the computing device, communication addresses previously used to send communications to persons other than a user, the communication addresses comprising sender addresses of the first entity and associated with the first entity based on identifying patterns of matching text appearing in each of the communication addresses;
• store the communication addresses in a memory of the computing device;
• in response to the user receiving a new communication from the first entity, the new communication including a keyword in a body of the new communication, determine by the computing device, the new communication as a triggering communication based at least in part on a presence of the keyword, the keyword indicative of a relevancy between the first entity and the user, and customize, by the computing device, a first entity profile for the user, the first entity profile comprising information specific to a user's relationship with the first entity other than communications between the user and the first entity;
• and
• cause presentation, on a display for the user, of the first entity profile.

A server, comprising:

• a display;
• at least one processor;
• and
• memory storing instructions configured to instruct the at least one processor to:
• receive a plurality of communications sent by a first entity of a plurality of entities, the plurality of communications associated with a plurality of communication addresses, the plurality of communication addresses comprising sender addresses of the first entity;
• identify patterns of matching text in a first set of communication addresses previously used to send communications to persons other than a user and in a social network of the user;
• associate the first set of communication addresses with the first entity based on the patterns;
• determine that the user has received a new communication from the first entity, the new communication including a keyword in a body of the new communication;
• determine the new communication as a triggering communication based at least in part on a presence of the keyword, the keyword indicative of a relevancy between the first entity and the user;
• and
• cause customizing of a first entity profile for the user, the first entity profile comprising the first plurality of communication addresses, an identification of the first entity and the keyword.