Back to results
US 11,232,379 B2Granted
Retail deployment model
AssigneeAllstate Insurance Company
InventorsSharon Rossmark, Larry Kobori, Gary Kerr
Life of this patent
Estimating the term…
Abstract
A method of determining and optimizing the location of a new insurance agency is disclosed to increase market penetration of underrepresented markets. The method comprises the use of a scoring algorithm to rank various geographic regions or related zip codes. The scoring algorithm may be implemented by a location modeling system based on variables selected by a user.
Claims20
A method of determining an insurance agency location, the method comprising:
- providing a graphical user interface generated by a data solutions transaction manager, the graphical user interface including one or more analysis tools;
- launching an agency deployment tool in response to a selection from the one or more analysis tools;
- prompting an identification of a geographic region using the agency deployment tool, the geographic region identified using the graphical user interface;
- determining a plurality of zip codes corresponding to the geographic region using the agency deployment tool;
- obtaining customer data, the customer data including current customer data and potential customer data;
- calculating a score for each zip code of the plurality of zip codes using the agency deployment tool, wherein calculating the score comprises:
- determining a value of a demographic information variable for a respective zip code;
- determining a mean and a standard deviation for the demographic information variable based on demographic information, the demographic information obtained from the customer data and corresponding to the geographic region;
- and
- calculating the score using the value, the mean, and the standard deviation of the demographic information variable;
- identifying and displaying, via the graphical user interface, a zip code having a highest score of the scores for the plurality of zip codes;
- and
- identifying and displaying, via the graphical user interface, a zip code having a second-highest score of the scores for the plurality of zip codes.
10 more elements
A method of determining a business location, the method comprising:
- generating a graphical user interface based on a business location placement evaluation request, the graphical user interface generated by a data solutions transaction manager;
- identifying a geographic region corresponding to the business location placement evaluation request using the data solutions transaction manager, the geographic region identified based on user input captured with the graphical user interface;
- determining a plurality of geographic sub-regions located within the geographic region;
- obtaining customer data, the customer data including current customer data and potential customer data;
- receiving a plurality of demographic factors, the plurality of demographic factors indicated using the graphical user interface;
- calculating a projected growth composite score for each of the plurality of geographic sub-regions, the projected growth composite score calculated using the data solutions transaction manager based on the customer data corresponding to the plurality of demographic factors;
- calculating a final score for each of the plurality of geographic sub-regions using the data solutions transaction manager, the final score calculated based on the projected growth composite score for the respective geographic sub-region;
- identifying a geographic sub-region having a highest final score of the final scores for the plurality of geographic sub-regions;
- and
- identifying a geographic sub-region having a second-highest final score of the final scores for the plurality of geographic sub-regions, the geographic sub-region having the highest final score and the geographic sub-region having the second-highest final score displayed using the graphical user interface.
7 more elements
A method of determining an insurance agency location, the method comprising:
- generating a graphical user interface based on an insurance agency location determination request, the graphical user interface generated by an agency deployment tool of a data solutions transaction manager;
- obtaining a template comprising one or more modeling factors corresponding to the insurance agency location determination request;
- receiving a geographical region corresponding to the insurance agency location determination request, the geographic region identified based on user input captured by the graphical user interface;
- determining zip codes associated with the received geographical region using the agency deployment tool;
- transmitting a request to an information vendor for data associated with the determined zip codes;
- receiving the data associated with the determined zip codes from the information vendor;
- calculating a final score for each of the determined zip codes using the agency deployment tool, the final score for each of the determined zip codes calculated using the data associated with the zip codes and the one or more modeling factors;
- and
- displaying a ranking of the final scores for each of the zip codes using the graphical user interface.
6 more elements
Dependencies are inferred from the claim text.