Method for outputting content corresponding to object and electronic device therefor

An electronic device comprising:

• a camera;
• a display;
• at least one processor;
• and
• a memory electrically coupled with the at least one processor,
• wherein the memory stores instructions which, when executed, cause the at least one processor to:
• acquire an image comprising an object through the camera,
• identify first information relating to a shape of the object in the image,
• identify second information relating to text information of the object, the text information comprising at least one word, wherein the second information is identified by selecting at least one portion of the text information based on at least one of size of the at least one word, a display position of the at least one word, a number of characters constituting the at least one word, a number of languages corresponding to the at least one word, a remove word list, or a distance between words,
• based on obtaining at least one first content corresponding to the first information from a server, provide the at least one first content, through the display, in an arrangement on the display based at least in part on the second information, and
• based on obtaining no first content corresponding to the first information from the server, obtain at least one second content from the server based on the second information and provide the at least one second content through the display.