Editing mechanism for electronic content items

One or more non-transitory computer-readable storage media storing instructions that, when executed by one or more processors, perform a method comprising:

• receiving, by a content delivery system, from a content provider that is different than the content delivery system and that provided, to the content delivery system, a content delivery campaign that includes a first content item, an edit to a first version of the first content item that has been delivered over a computer network to a first plurality of computing devices, wherein the content delivery campaign is an active content delivery campaign;
• storing the edit in a first storage that is separate from a second storage;
• in response to determining that a second content item is not identical to a second version of the first content item, inserting the second content item into a replication queue processing system;
• in response to receiving, from the replication queue processing system, a communication indicating that the second content item is identical to the second version of the first content item, inserting, into an event processing system for review of the edit, an event that indicates the edit;
• receiving, from the event processing system, a communication indicating the edit is approved to be applied to the first content item;
• in response to receiving the communication indicating the edit is approved for being applied to the first content item, causing a second version of the first content item to be stored in the second storage, the second version reflecting the edit to the first version;
• and
• causing the second version of the first content item to be delivered over the computer network to a second plurality of computing devices;
• wherein the method is performed by one or more computing devices.

A system comprising:

• a processor;
• and
• a memory storing instructions that, when executed by the processor, cause the processor to:
• receive, from a content provider that is different than a content delivery system and that provided, to the content delivery system, a content delivery campaign that includes a first content item, an edit to a first version of the first content item that has been delivered over a computer network to a first plurality of computing devices, wherein the content delivery campaign is an active content delivery campaign;
• store the edit in a first storage that is separate from a second storage;
• in response to determining that a second content item is not identical to a second version of the first content item, insert the second content item into a replication queue processing system;
• in response to receiving, from the replication queue processing system, a communication indicating that the second content item is identical to the second version of the first content item, insert, into an event processing system for review of the edit, an event that indicates the edit;
• receive, from the event processing system, a communication indicating the edit is approved to be applied to the first content item;
• in response to receiving the communication indicating the edit is approved for being applied to the first content item, cause a second version of the first content item to be stored in the second storage, the second version reflecting the edit to the first version;
• and
• cause the second version of the first content item to be delivered over the computer network to a second plurality of computing devices.