Configuring applications using multilevel configuration

A non-transitory computer-readable medium including one or more sequences of instructions that, when executed by one or more processors, cause the processors to perform operations comprising:

• receiving, by a user device from a first server device, a first configuration data for a software application on the user device, the first configuration data corresponding to an application level configuration;
• obtaining, by the user device, a second configuration data for the software application on the user device, the second configuration data corresponding to a publisher level configuration;
• requesting, by the user device from a second server device, a content item for presentation on a display of the user device;
• in response to requesting the content item, receiving, from the second server device, the content item and a third configuration data for the software application on the user device, the third configuration data corresponding to a content level configuration;
• in response to receiving the third configuration data, dynamically generating, by the user device, a dynamic configuration data for the software application on the user device based on the first configuration data, the second configuration data, and the third configuration data;
• requesting, by the user device from the second server, recommended content item candidates based on the dynamic configuration data;
• receiving, at the user device from the second server, metadata for the recommended content item candidates, the metadata including a curated score for each of the recommended content item candidates;
• and
• selecting, by the user device, recommended content items to present on a display of the user device from the recommended content item candidates based on the respective curated scores for each of the recommended content item candidates.

A system comprising:

• one or more processors;
• and
• a non-transitory computer-readable medium including one or more sequences of instructions that, when executed by the one or more processors, cause the processors to perform operations comprising:
• receiving, by a user device from a first server device, a first configuration data for a software application on the user device, the first configuration data corresponding to an application level configuration;
• obtaining, by the user device, a second configuration data for the software application on the user device, the second configuration data corresponding to a publisher level configuration;
• requesting, by the user device from a second server device, a content item for presentation on a display of the user device;
• in response to requesting the content item, receiving, from the second server device, the content item and a third configuration data for the software application on the user device, the third configuration data corresponding to a content level configuration;
• in response to receiving the third configuration data, dynamically generating, by the user device, a dynamic configuration data for the software application on the user device based on the first configuration data, the second configuration data, and the third configuration data;
• requesting, by the user device from the second server, recommended content item candidates based on the dynamic configuration data;
• receiving, at the user device from the second server, metadata for the recommended content item candidates, the metadata including a curated score for each of the recommended content item candidates;
• and
• selecting, by the user device, recommended content items to present on a display of the user device from the recommended content item candidates based on the respective curated scores for each of the recommended content item candidates.