Establishment anchoring with geolocated imagery

A system for determining and updating an establishment's presence at a geographic location, the system comprising:

• one or more computing devices having one or more processors;
• and
• memory storing instructions, the instructions executable by the one or more processors;
• wherein the instructions comprise:
• receiving a first image including location data, wherein the location data includes a first image location;
• generating one or more variants of the first image;
• receiving a collection of images;
• assigning a label to each image in the collection of images which contain at least one identification mark;
• receiving a set of one or more images from the collection of images, wherein each image of the set of images includes one or more identification marks and at least one label, wherein each identification mark is associated with one or more establishments;
• performing an image-in-image search for a matching identification mark between the first image and at least one of the one or more variants, and at least one image in the set of images;
• determining based on the image-in-image search that the first image or at least one of the one or more variants contains at least one matching identification mark with an image in the set of images;
• determining that the first image location is within a set proximity of a listed location retrieved from an authoritative webpage, wherein the authoritative webpage is the webpage of the one or more establishments associated with the at least one matching identification mark;
• and
• updating a location database by associating the one or more establishments associated with the matching identification mark with the first image location upon determining that the first image location is within the set proximity of the listed location on the authoritative webpage.

A non-transitory computer-readable medium storing instructions, which when executed by one or more processors, cause the one or more processors to:

• receive a first image including location data, wherein the location data includes a first image location;
• generate one or more variants of the first image;
• receive a collection of images;
• assign a label to each image in the collection of images which contain at least one identification mark;
• receive a set of one or more images from the collection of images, wherein each image of the set of images includes one or more identification marks and at least one label, wherein each identification mark is associated with one or more establishments;
• perform an image-in-image search for a matching identification mark between the first image and at least one of the one or more variants, and at least one image in the set of images;
• determine based on the image-in-image search that the first image or at least one of the one or more variants contains at least one matching identification mark with an image in the set of images;
• determine that the first image location is within a set proximity of a listed location retrieved from an authoritative webpage, wherein the authoritative webpage is the webpage of the one or more establishments associated with the at least one matching identification mark;
• and
• update a location database by associating the one or more establishments associated with the matching identification mark with the first image location upon determining that the first image location is within the set proximity of the listed location on the authoritative webpage.