US 11,232,147 B2 · Generating contextual tags for digital content

Abstract

Systems, methods, and non-transitory computer-readable media are disclosed for determining multi-term contextual tags for digital content and propagating the multi-term contextual tags to additional digital content. For instance, the disclosed systems can utilize search query supervision to determine and associate multi-term contextual tags (e.g., tags that represent a specific concept based on the order of the terms in the tag) with digital content. Furthermore, the disclosed systems can propagate the multi-term contextual tags determined for the digital content to additional digital content based on similarities between the digital content and additional digital content (e.g., utilizing clustering techniques). Additionally, the disclosed systems can provide digital content as search results based on the associated multi-term contextual tags.

Claims20

Dependent claims

A non-transitory computer-readable medium storing instructions that, when executed by at least one processor, cause a computing device to:

determine and associate one or more multi-term contextual tags with one or more digital content items based on a correspondence between user search queries, tags of the one or more digital content items, and user selections of the one or more digital content items in response to the user search queries;
propagate the one or more multi-term contextual tags to one or more additional digital content items based on tag scores corresponding to the one or more multi-term contextual tags and digital content item similarity scores for the one or more digital content items based on similarities between the one or more additional digital content items and the one or more digital content items associated with the one or more multi-term contextual tags;
receive an additional search query comprising a multi-term contextual tag;
return a digital content item associated with the multi-term contextual tag.

1 more element

A system comprising:

at least one processor;
and
at least one non-transitory computer-readable storage medium storing instructions that, when executed by the at least one processor, cause the system to:
determine one or more multi-term contextual tags from user search queries;
and
associate the one or more multi-term contextual tags with one or more digital content items and generate tag scores for the one or more digital content items based on:
user selections of the one or more digital content items in response to the user search queries;
and
one or more terms of the one or more multi-term contextual tags comprising tags of the one or more digital content items;
identify one or more additional digital content items and determine digital content item similarity scores for the one or more digital content items based on similarities between the one or more additional digital content items and the one or more digital content items associated with the one or more multi-term contextual tags;
and
propagate the one or more multi-term contextual tags to the one or more additional digital content items based on a combination of the tag scores and the digital content item similarity scores.

9 more elements

Dependencies are inferred from the claim text.

Generating contextual tags for digital content

Life of this patent

Generating contextual tags for digital content

Life of this patent

Abstract

Claims20