Experiment platform engine

A system for controlled testing, comprising:

• an user interface;
• a memory storing instructions;
• and
• at least one processor configured to execute the instructions to perform operations comprising:
• providing a design specification for event data, the design specification including one or more event data sources, an event data filter, sources of testing metrics and testing rules, and an event format;
• retrieving testing metrics from the sources of testing metrics, each testing metric being associated with one or more event data format rules;
• configuring testing events based on the design specification, by:
• retrieving testing events from the event data source specified in the design specification;
• filtering the retrieved testing events based in the event data filter, the event data filter being configured to filter the retrieved testing events into segments;
• and
• formatting the segments based on the retrieved design specification;
• generating analysis data by applying the testing metrics to the configured event data;
• generating output data based on testing rules;
• and
• displaying the output data on the user interface.

A system platform for controlled testing, comprising;

• a user interface display;
• one or more database;
• one or more memory storing computer readable instruction;
• and
• at least one processor configured to execute the stored instructions to perform the step of:
• providing a design specification in form of a standardized design document specifying:
• at least one of event data source, an event data filter, and an event format;
• one or more testing metric sources;
• and
• one or more testing rule sources;
• retrieving testing metrics from the designated testing source stored in the one or more database;
• configuring testing events based on the design specification by:
• retrieving testing events from the event data source stored in the one or more database;
• filtering the retrieved testing events by the event data filter into segments based on at least one of a testing period, testing region, or an event data type;
• and
• formatting the segments based on one or more event data format rules based on the design specification;
• generating analysis data by applying the testing metric to the configured event data;
• generating output data based on testing rules;
• and
• generating the user interface to display the output data.