Method and system for use of biometric information associated with consumer interactions

A computer system is provided comprising:

• a computing device, the computing device including a visual display;
• a biometric sensor;
• a processor;
• and
• a memory associated with the processor, the memory having computer coded instructions therein, with the computer coded instructions configured to, when executed by the processor, cause the computer system to:
• present a representation of an item on a consumer interface rendered on the visual display of the computing device;
• in response to a consumer input performed by a consumer using the interface, receive, from the computing device, input data representing the consumer input;
• transmit computer-executable instructions to capture, via the biometric sensor, biometric information;
• in response to capturing the biometric information with the biometric sensor, generate, via the processor, biometric data from the biometric information, wherein the biometric data includes one or more characteristics of the consumer;
• identify the consumer as a first consumer by querying stored biometric information associated with a plurality of consumers, including the first consumer, based upon the one or more characteristics in the biometric data;
• and
• in response to the consumer input and identifying the consumer as the first consumer:
• associate, via the processor, the input data with a predetermined first command defined for the first consumer, wherein the consumer input is configured to be associated with a second command defined for a second consumer, such that identifying the consumer causes selection of a respective one of the first command or the second command, wherein the first command is different than the second command;
• and
• transmit computer-executable instructions to execute the first command with respect to the item.

A computing apparatus comprising a touchscreen visual display, a biometric sensor, a processor, and a memory storing non-transitory computer-readable instructions that, when executed by the processor, configure the apparatus to:

• display, via a consumer interface on the touchscreen visual display, a representation of an item;
• receive, via the touchscreen visual display, a consumer input performed by a consumer, wherein the consumer input corresponds to a first command defined for a first consumer and a second command defined for a second consumer;
• capture, via the biometric sensor, biometric information comprising physical impressions of the consumer;
• generate, via the processor, biometric data from the captured biometric information, wherein the biometric data includes one or more characteristics of the consumer calculated based on the physical impressions of the consumer in the biometric information;
• identify, via the processor, the consumer as the first consumer by querying stored biometric information associated with a plurality of consumers, including the first consumer, based upon the one or more characteristics of the biometric data;
• associate, via the processor, the consumer input with the first command defined for the first consumer, such that identifying the consumer causes selection of the first command, wherein the first command is different than the second command;
• and
• execute the first command with respect to the item upon identification of the first consumer and the association of the consumer input with the first command.