Efficiently augmenting images with related content

A system comprising:

• a data processing apparatus;
• and
• a memory apparatus in data communication with the data processing apparatus and storing instructions executable by the data processing apparatus and that upon such execution cause the data processing apparatus to perform operations comprising:
• extracting text from an image;
• partitioning the extracted text into multiple blocks;
• determining the text from the image is associated with a restaurant menu;
• presenting, at a first zoom level, the multiple blocks as respective first user-selectable targets on a user interface;
• detecting a user selection of a first block of the multiple blocks, wherein the first block comprises extracted text descriptive of a food item;
• in response to detecting the user selection of the first block, presenting, at a second zoom level greater than the first zoom level, portions of the extracted text in the first block as respective second user-selectable targets on the user interface;
• in response to detecting a user selection of a portion of the extracted text within the first block, initiating an action based on content of the user-selected text;
• and
• wherein the action comprises:
• retrieving content related to the food item based on the user-selected text;
• presenting the content related to the food item, wherein the content is presented with a portion of the image, wherein the portion of the image comprises the first block.

A non-transitory computer-readable storage medium having instructions stored thereon, which, when executed by a data processing apparatus, cause the data processing apparatus to perform operations comprising:

• extracting text from an image;
• partitioning the extracted text into multiple blocks;
• determining the text from the image is associated with a restaurant menu;
• presenting, at a first zoom level, the multiple blocks as respective first user-selectable targets on a user interface;
• detecting a user selection of a first block of the multiple blocks, wherein the first block comprises extracted text descriptive of a food item;
• in response to detecting the user selection of the first block, presenting, at a second zoom level greater than the first zoom level, portions of the extracted text in the first block as respective second user-selectable targets on the user interface;
• in response to detecting a user selection of a portion of the extracted text within the first block, initiating, an action based on content of the user-selected text;
• and
• wherein the action comprises:
• retrieving content related to the food item based on the user-selected text;
• presenting the content related to the food item, wherein the content is presented with a portion of the image, wherein the portion of the image comprises the first block.