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US 11,200,964 B2Granted
Short imagery task (SIT) research method
AssigneeNielsen Consumer LLC
InventorCaleb J. Siefert
Life of this patent
Estimating the term…
Abstract
The present disclosure relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.
Claims17
A system comprising:
- a memory including machine executable instructions;
- and
- at least one processor to execute the instructions to:
- control a stimulus presentation device to present a first stimulus based on activation of a sensor;
- obtain first biometric data from a first subject exposed to the first stimulus for a first period of the first stimulus;
- obtain second biometric data from a second subject exposed to the first stimulus for the first period of the first stimulus;
- at least one of event-stamp the first biometric data and the second biometric data with an event indicator for the first period of the first stimulus or time-stamp the first biometric data and the second biometric data with a time indicator for the first period of the first stimulus;
- synchronize the first biometric data and the second biometric data based on one or more of the event indicator or the time indicator;
- generate a first synchrony score for the first stimulus based on the synchronization of the first biometric data and the second biometric data;
- synchronize third biometric data and fourth biometric data, the third biometric data associated with the first subject exposed to the first stimulus for a second period of the first stimulus and the fourth biometric data associated with the second subject exposed to the first stimulus for the second period;
- generate a second synchrony score for the first stimulus based on the synchronization of the third biometric data and the fourth biometric data;
- detect a synchrony response pattern between the first synchrony score and the second synchrony score;
- generate a subject response score based on an average of (1) a value of a first self- report response associated with the first subject in response to the exposure of the first subject to the first stimulus and (2) a value of a second self-report response associated with the second subject in response to the exposure of the second subject the first stimulus;
- integrate the synchrony response pattern and the subject response score into a physical and nonphysical integrated score;
- and
- select at least one of (1) at least a portion of the first stimulus or (2) a second stimulus to be presented based on the integrated score.
13 more elements
A tangible machine readable storage device or storage disc comprising instructions that, when executed by at least one processor, cause the at least one processor to at least:
- control a stimulus presentation device to present a first stimulus based on activation of a sensor;
- obtain first biometric data from a first subject exposed to the first stimulus for a first period of the first stimulus;
- obtain second biometric data from a second subject exposed to the first stimulus for the first period of the first stimulus;
- at least one of event-stamp the first biometric data and the second biometric data with an event indicator for the first period of the first stimulus or time-stamp the first biometric data and the second biometric data with a time indicator for the first period of the first stimulus;
- synchronize first biometric data and second biometric data based on one or more of the event indicator or the time indicator;
- generate a first synchrony score for the first stimulus based on the synchronization of the first biometric data and the second biometric data;
- synchronize third biometric data and fourth biometric data, the third biometric data associated with the first subject exposed to the first stimulus for a second period of the first stimulus and the fourth biometric data associated with the second subject exposed to the first stimulus for the second period;
- generate a second synchrony score for the first stimulus based on the synchronization of the third biometric data and the fourth biometric data;
- detect a synchrony response pattern between the first synchrony score and the second synchrony score;
- generate a subject response score based on an average of (1) a value of a first self-report response associated with the first subject in response to the exposure of the first subject to the first stimulus and (2) a value of a second self-report response associated with the second subject in response to the exposure of the second subject the first stimulus;
- integrate the synchrony response pattern and the subject response score into a physical and nonphysical integrated score;
- and
- select at least one of (1) at least a portion of the first stimulus or (2) a second stimulus to be presented based on the integrated score.
10 more elements
A system comprising:
- first means for measuring first biometric data from a first subject exposed to a first stimulus for a first period of the first stimulus and second biometric data from the first subject exposed to the first stimulus for a second period of the first stimulus;
- second means for measuring third biometric data from a second subject exposed to the first stimulus for the first period and fourth biometric data from the second subject exposed to the first stimulus for the second period;
- and
- means for selecting media, the means for selecting to:
- control a stimulus presentation device to present the first stimulus based on activation of one or more of the first means for measuring or the second means for measuring;
- at least one of event-stamp the first biometric data and the third biometric data with an event indicator for the first period of the first stimulus or time-stamp the first biometric data and the third biometric data with a time indicator for the first period of the first stimulus;
- synchronize the first biometric data and the third biometric data based on one or more of the event indicator or the time indicator;
- generate a first synchrony score for the first stimulus based on the synchronization of the first biometric data and the third biometric data;
- synchronize the second biometric data and the fourth biometric data;
- generate a second synchrony score for the first stimulus based on the synchronization of the second biometric data and the fourth biometric data;
- detect a synchrony response pattern between the first synchrony score and the second synchrony score;
- generate a subject response score based on an average of (1) a value of a first self- report response associated with the first subject in response to the exposure of the first subject to the first stimulus and (2) a value of a second self-report response associated with the second subject in response to the exposure of the second subject the first stimulus;
- integrate the synchrony response pattern and the subject response score into a physical and nonphysical integrated score;
- and
- select at least one of (1) at least a portion of the first stimulus or (2) a second stimulus to be presented based on the integrated score.
12 more elements
Dependencies are inferred from the claim text.