Text-messaging based coaching programs

A computer-implemented method, comprising:

• outputting, to a campaign manager at a machine-implemented processing system, a graphical user interface (GUI) for generating a campaign program, the GUI including an interaction component creation tool to generate a plurality of interaction components of a plurality of types, the interaction components including a plurality of messages that present to a plurality of users at least one of information related to the campaign program or questions requesting a response from the users;
• generating, by the campaign manager and using the interaction component creation tool, the interaction components, each of the interaction components having a specific message that presents at least one of a specific information item regarding the campaign program or a specific question requesting a response from the users, wherein each of the interaction components includes an entry link and an exit link, wherein for each interaction component the entry link specifies a previous interaction component of the interaction components that precedes the interaction component in a sequence, and the exit link specifies a next interaction component of the interaction components which follows the interaction component in the sequence;
• and
• linking, by the campaign manager, the interaction components to form a decision tree, the decision tree identifying the sequence in which the specific messages of the interaction components are to be sent to the users, the decision tree identifying, for each of the users, a particular message of the messages to be sent to the corresponding user for a particular response from the corresponding user.

An apparatus, comprising:

• a processor;
• a goal setting module invocable by the processor to exchange a first set of messages with a user for receiving a health goal for the user, the first set of messages exchanged between a computer system and a mobile computing device associated with the user;
• a campaign generation module invocable by the processor to generate, based on the health goal for the user, a plurality of messages having information related to a campaign program, the campaign program specifying a set of tasks to be performed by the user to achieve the health goal, the plurality of messages being customized for the user;
• a campaign messaging module invocable by the processor to send the plurality of messages to the mobile computing device of the user in a sequence, wherein a next message of the sequence sent to the user is based on a response received from the user for a previous message of the sequence;
• and
• a graphical user interface (GUI) presentation module invocable by the processor to output, to a campaign manager, a GUI for generating the campaign program, the GUI including a plurality of interaction components including the plurality of messages, the plurality of interaction components being of a plurality of types,
• wherein each of the interaction components includes an entry link and an exit link, wherein for each interaction component the entry link specifies a previous interaction component of the plurality of interaction components preceding the interaction component in the sequence, and the exit link specifies a next interaction component of the interaction components which follows the interaction component in the sequence.