Systems and methods to discover and quantify key driving factors in digital containment data

A method of tracking user containment, the method comprising:

• receiving, at a computing device, a first file, the first file comprising data representative of a plurality of events associated with a first channel;
• retrieving, by the computing device, event information for the plurality of events associated with the first channel;
• receiving, at the computing device, a second file, the second file comprising data representative of a plurality of events associated with a second channel;
• retrieving, by the computing device, event information for the plurality of events associated with the second channel;
• receiving, at the computing device, a merge key specifying a manner in which to merge events associated with the first channel with events associated with the second channel;
• merging, by the computing device, the event information associated with the first channel and the event information associated with the second channel based on the merge key;
• generating, by the computing device, a merged dataset, the merged dataset comprising a plurality of merged events representing events from the first channel merged with events from the second channel;
• generating, by the computing device, graphical user interface data, wherein the graphical user interface data comprises the merged dataset;
• generating, by the computing device, a graphical user interface comprising a performance chart having two axes, wherein the plurality of merged events are plotted within the performance chart;
• and
• outputting, by the computing device, the graphical user interface data and the graphical user interface for display in a user device,
• wherein the performance chart comprises (i) a first axis defining an overall volume of each merged event in the merged dataset, and a second axis defining an overall rate of visits to each merged event in the merged dataset and (ii) a high-priority region and a low-priority region within the first axis and the second axis, and
• wherein each merged event of the plurality of merged events are selectable within the graphical users interface for further analysis.