Display apparatus for vehicle

A display device for a vehicle, comprising:

• a first frame configured to be coupled to a dashboard of the vehicle;
• a first roller coupled to the first frame and configured to rotate about a first rotary shaft;
• a second roller located vertically above the first roller and coupled to the first frame, the second roller being configured to rotate about a second rotary shaft parallel to the first rotary shaft;
• a driving track disposed around the first roller and the second roller, the driving track being configured to bend;
• a second frame coupled to the driving track and configured to reciprocate in an upward-downward direction relative to the first frame, the second frame comprising a first gear having teeth arranged in the upward-downward direction;
• a flexible display having a first portion coupled to the second frame and a second portion coupled to the driving track, the flexible display being configured to receive power from the vehicle;
• a driving gear coupled to the first frame and configured to rotate about a third rotary shaft parallel to the first rotary shaft, the driving gear being engaged with the first gear;
• and
• a driving motor configured to receive power from the vehicle and to rotate the driving gear.