# US 11,153,662 B2 · Display device and method for controlling the same > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 11,153,662 B2 - Document ID: US11153662B2 - Status: Granted - Kind: B2 - Application number: 16/690,850 - Filed: 2019-11-21 - Published: 2020-06-11 - Granted: 2021-10-19 - Earliest claimed: 2018-12-06 - Assignees: Samsung Electronics Co., Ltd. - Applicants: Samsung Electronics Co., Ltd. - Inventors: Jinkyu Yu - Web page: https://patentgrep.com/patent/US11153662B2 ## CPC - H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)} - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - G06Q 30/0251: Targeted advertisements - G06Q 30/0269: {based on user profile or attribute} - H04N 21/42684: {Client identification by a unique number or address, e.g. serial number, MAC address, socket ID (network arrangements, protocols or services for addressing or naming H04L61/00)} - H04N 21/4316: {for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window} - H04N 21/434: Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream {(demultiplexing of data packets for data networks, e.g. RTP/UDP H04L65/00)} - H04N 21/43635: {HDMI} - H04N 21/43637: {involving a wireless protocol, e.g. Bluetooth®, RF or wireless LAN [IEEE 802.11] (arrangements for wireless networking or broadcasting of information in indoor or near-field type systems H04B10/114)} - H04N 21/4532: {involving end-user characteristics, e.g. viewer profile, preferences (monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18)} - H04N 21/4821: {using a grid, e.g. sorted out by channel and broadcast time} - H04N 21/6581: {Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application} - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract Disclosed is a display device. The display device includes: a display; a communication interface; and a processor configured to establish a connection with an external device through the communication interface and receive a data packet from the external device through the established connection, obtain mode information of the display device, obtain advertising content for the external device based on identification information of the external device included in the data packet and based on the mode information, and control the display to display the obtained advertising content. ## Claims ### Claim 1 A display device comprising: a display; a communication interface; and a processor configured to: establish a connection with an external device through the communication interface and receive a data packet from the external device through the established connection, obtain mode information of the display device identifying if the display device is in an advertising mode, obtain advertising content describing a feature of the external device based on identification information of the external device included in the data packet and the mode information identifying that the display device is in the advertising mode, control the display to display the obtained advertising content. ### Claim 2 (depends on 1) The display device as claimed in claim 1, wherein the identification information of the external device comprises at least one of a model name, manufacturer information, or device type information of the external device. ### Claim 3 (depends on 1) The display device as claimed in claim 1, wherein the processor is further configured to obtain the identification information of the external device from the data packet, a source product description (SPD) packet received through the communication interface in accordance with a high definition multimedia interface (HDMI) communication standard. ### Claim 4 (depends on 2) The display device as claimed in claim 2, wherein the processor is further configured to obtain the identification information of the external device from the data packet, which is a wireless data packet received through the communication interface in accordance with at least one of a wireless fidelity (Wi-Fi) communication standard or a Bluetooth communication standard. ### Claim 5 (depends on 1) The display device as claimed in claim 1, wherein the processor is further configured to transmit the identification information of the external device to an external server, and receive first advertising content corresponding to the identification information of the external device from the external server. ### Claim 6 (depends on 5) The display device as claimed in claim 5, further comprising a memory storing second advertising content, wherein the processor is further configured to transmit the identification information of the external device to the external server and receive the first advertising content corresponding to the identification information of the external device from the external server based on the second advertising content corresponding to the identification information of the external device not being stored in the memory. ### Claim 7 (depends on 5) The display device as claimed in claim 5, further comprising a memory storing second advertising content, wherein the processor is further configured to compare the first advertising content with the second advertising content, and update the second advertising content stored in the memory to the first advertising content based on identifying that an update version of the first advertising content is higher than an update version of the second advertising content, wherein the displayed advertising content is one of the first advertising content or the second advertising content. ### Claim 8 (depends on 1) The display device as claimed in claim 1, wherein the processor is further configured to control the display to superimpose the displayed advertising content on a partial region of the display on which a video is displayed. ### Claim 9 (depends on 1) The display device as claimed in claim 1, wherein the displayed advertising content is obtained based on an occurrence of an event of entering a predetermined display mode. ### Claim 10 (depends on 1) The display device as claimed in claim 1, further comprising a sensor configured to obtain user sensing data corresponding to a user, wherein the processor is further configured to determine at least one of a type of the displayed advertising content, a display position of the displayed advertising content, or a display time of the displayed advertising content, based on the user sensing data received from the sensor. ### Claim 11 (depends on 6) The display device as claimed in claim 6, further comprising a sensor configured to obtain user sensing data corresponding to a user, wherein the processor is further configured to obtain, in a case where third advertising content for the display device and the first or the second advertising content for the external device are displayed together, at least one of a display position or a display time of each of the third advertising content and the first or the second advertising content, based on the user sensing data received from the sensor. ### Claim 12 (depends on 1) The display device as claimed in claim 1, wherein the processor is further configured to display guide information indicating that the displayed advertising content is a content corresponding to the external device performing communication with the display device. ### Claim 13 A method for controlling a display device, the method comprising: establishing a connection with an external device through a communication interface and receiving a data packet from the external device through the established connection; obtaining mode information of the display device identifying if the display device is in an advertising mode; obtaining advertising content describing a feature of the external device based on identification information of the external device included in the data packet and the mode information identifying that the display device is in the advertising mode; and displaying the obtained advertising content. ### Claim 14 (depends on 13) The method as claimed in claim 13, wherein the identification information of the external device comprises at least one of a model name, manufacturer information, or device type information of the external device. ### Claim 15 (depends on 13) The method as claimed in claim 13, wherein in the obtaining of the advertising content, the identification information of the external device is obtained from the data packet, an SPD packet received through the communication interface in accordance with an HDMI communication standard. ### Claim 16 (depends on 13) The method as claimed in claim 13, wherein in the obtaining of the advertising content, the identification information of the external device is obtained from the data packet, a wireless packet received through the communication interface in accordance with at least one of a Wi-Fi communication standard or a Bluetooth communication standard. ### Claim 17 (depends on 13) The method as claimed in claim 13, wherein in the obtaining of the advertising content, the identification information of the external device is transmitted to an external server, and first advertising content corresponding to the identification information of the external device is received from the external server. ### Claim 18 (depends on 1) The display device as claimed in claim 1, wherein the mode information corresponds to one of a location of the display device or a location of the external device. ### Claim 19 (depends on 1) The display device as claimed in claim 1, wherein the data packet comprises the mode information. ### Claim 20 A non-transitory computer-readable medium storing a computer command which allows an electronic device to perform an operation in the case where the computer command is executed by a processor of a display device, the operation including: establishing a connection with an external device through a communication interface and receiving a data packet from the external device through the established connection; obtaining mode information of the display device identifying if the display device is in an advertising mode; obtaining advertising content describing a feature of the external device based on identification information of the external device included in the data packet and the mode information identifying that the display device is in the advertising mode; and displaying the obtained advertising content.