Determining points of interest in a content item

A method comprising:

• sending, by a computing device, a content item;
• determining, based on the content item, a threshold for the content item;
• during the sending of the content item:
• determining a plurality of messages, relating to the content item, posted to one or more social networking service providers;
• and
• determining one or more points of interest in the content item based on a quantity of the plurality of messages posted satisfying the threshold;
• generating a playlist of points of interest in a plurality of content items comprising the content item;
• modifying, based on user input, a start time of a first point of interest of the one or more points of interest;
• and
• causing, based on the modified start time, playback of the first point of interest in the playlist via a user device.

A method comprising:

• sending, by a computing device, a content item;
• determining, based on the content item, a threshold for the content item;
• during the sending:
• determining, by the computing device, a plurality of messages relating to the content item and posted to one or more social networking service providers;
• and
• determining points of interest in the content item based on a quantity of the plurality of messages posted satisfying the threshold;
• modifying, based on user input, a start time of a first point of interest, of the points of interest, in the content item;
• subsequent to the sending, causing playback of the content item via a user device;
• and
• causing output of a playback timeline associated with the content item, the playback timeline comprising a plurality of user-selectable icons representing different points of interest of the points of interest in the content item, wherein the different point of interest comprise the first point of interest.