Display control apparatus with first controlling device and second controlling device superimposing bookmark data

A display control apparatus comprising:

• a first controlling device configured to perform still picture reproduction or motion picture reproduction of motion picture content, within a screen of a displaying device;
• a second controlling device configured to superimpose and display bookmark data, which indicates a bookmark having a predetermined shape and which is independent of the motion picture content, on the motion picture content only in a predetermined period on a time axis of the motion picture content, in a predetermined position or range within the screen, during the still picture reproduction or the motion picture reproduction of the motion picture content;
• and
• a holding device configured to hold the bookmark data in association with the time axis of the motion picture content,
• further comprising a bookmark designation generating device configured to designate or generate the bookmark data, in accordance with an input of an instruction indicating addition of the bookmark data, during the still picture reproduction or the motion picture reproduction of the motion picture content, wherein
• said first controlling device is configured to change from the motion picture reproduction of the motion picture content to the still picture reproduction, when an operation associated with a trigger for starting generation of the bookmark data is performed for a time period that is shorter than a predetermined time period.