Platform-independent content generation for thin client applications

A method for executing thin client applications, the method comprising:

• generating, by a thin client application executing on a client computing device, an initial content request identifying a platform of the client computing device;
• sending the initial content request to a content provider;
• receiving platform-independent initial content from the content provider in response to the initial content request, wherein:
• platform-independent initial content is provided in a static and predefined format to different types of client computing devices, and
• the initial content is server-side encoded in response to an incapability of encoding the initial content by the thin client application;
• displaying the initial content on a display component of the client computing device;
• detecting, after displaying the initial content, a user input associated with the initial content;
• sending, based on the user input, a user engagement request for secondary content;
• receiving, by the thin client application and from a content engine external to the client computing device, user-interactive secondary content server-side rendered in a platform-dependent format of the client computing device based on the platform identification, wherein the server-side rendering includes video encoding;
• and
• displaying the secondary content on the display component.

A non-transitory computer-readable storage medium comprising a plurality of instructions for executing thin client applications, the instructions configured to execute on at least one computer processor to enable the computer processor to:

• generate, by a thin client application executing on the computer processor of a client computing device, an initial content request identifying a platform of the client computing device;
• send the initial content request to a content provider;
• receive platform-independent initial content from the content provider in response to the initial content request, wherein:
• platform-independent initial content is provided in a static and predefined format to different types of client computing devices, and
• the initial content is server-side encoded in response to an incapability of encoding the initial content by the thin client application;
• display the initial content on a display component of the client computing device;
• detect, after displaying the initial content, a user input associated with the initial content;
• send, based on the user input, a user engagement request for secondary content;
• receive, by the thin client application and from a content engine external to the client computing device, user-interactive secondary content server-side rendered in a platform-dependent format of the client computing device based on the platform identification, wherein the server-side rendering includes video encoding;
• and
• display the secondary content on the display component.