Presenting a user profile page including an animation associated with a type of life event described by content posted to the user profile page

A computer program product comprising a non-transitory computer readable storage medium having instructions encoded thereon that, when executed by a processor, cause the processor to:

• receive a request from a posting user of an online system to post content to a user profile page of the posting user, the content describing a type of life event about the posting user;
• receive a privacy setting for the posted content from the posting user;
• access a set of animations maintained in the online system, wherein each of the set of animations is associated with at least one of a plurality of types of life event;
• select, from the set of animations, an animation that is associated with the type of life event about the posting user that is described in the posted content, where the selected animation is different than the posted content;
• receive a request from a viewing user of the online system to view the user profile page of the posting user;
• determine whether to include the selected animation in the user profile page based at least in part on the privacy setting for the posted content and information describing a connection between the posting user and the viewing user in the online system;
• generate a user interface comprising at least the user profile page based at least in part on the determining;
• and
• send the user interface for display to the viewing user.