Information service system and information service method for providing location-specific information

An information service system comprising a server having a processor and a memory in which content of a provision information such as advertisement, guidance, explanation, news, disaster information and other information is stored, a plurality of information service terminals established in predetermined locations and connected to the server to have the location specified by the server and to receive and provide the provision information according to the corresponding location and a user's mobile terminal connected to at least one of the plurality of information service terminals via a short-range wireless communication protocol, wherein the plurality of information service terminals comprise identification information dispatch means configured to always send only corresponding identification information to said user's mobile terminal located at said predetermined locations and the user's mobile terminal comprising identification dispatch means to transmit the identification information received from the information service terminal to the server and reception means configured to receive the provision information from the server, wherein the server specifies the information service terminal established at the location corresponding to the current position of the user's mobile terminal using the identification information sent from the user's mobile terminal and sends to the user's mobile terminal the same provision information as that provided by the specified information service terminal, whereby the user's mobile terminal obtains the same content as that displayed on the specified information service terminal.