Methods, systems, and media for presenting advertisements relevant to nearby users on a public display device

A system for presenting content on public display devices, the system comprising:

• a memory;
• and
• a hardware processor that, when executing computer-executable instructions stored in the memory, is programmed to:
• receive location information associated with a plurality of mobile devices that indicates a plurality of locations of each of the plurality of mobile devices, wherein the location of a mobile device of the plurality of mobile devices is indicative of a position of the mobile device relative to a plurality of public display devices associated with a retail outlet;
• select a public display device from the plurality of public display devices based on the plurality of locations of the plurality of mobile devices;
• receive information related to one or more interests associated with at least a portion of the plurality of mobile devices;
• identify a plurality of advertising sources associated with the selected public display device, wherein the plurality of advertising sources includes at least a retailer associated with the retail outlet;
• determine a topic based on the received information related to the one or more interests and the locations of the portion of the plurality of mobile devices for which information related to one or more interests was received;
• determine that the topic is related to one or more advertisements associated with the retailer;
• cause a non-interactive advertisement associated with the topic to be presented by the selected public display device;
• detect a level of interest from the portion of the plurality of mobile devices in the non-interactive advertisement being presented by the selected public display device;
• determine that an interactive advertisement that includes interactive content is to be presented based on the level of interest in the non-interactive advertisement from the portion of the plurality of mobile devices and a determination that the locations of the portion of the plurality of mobile devices is within a predetermined proximity to the selected public display device;
• select the interactive advertisement that includes one or more selectable user interface elements from the retailer associated with the retail outlet based on the topic associated with the non-interactive advertisement, wherein presentation of the one or more selectable user interface elements is controllable by a mobile device of the plurality of mobile devices via an Application Programming Interface (API);
• and
• cause the non-interactive advertisement to be replaced with the interactive advertisement for presentation on the selected public display device.

A non-transitory computer-readable medium containing computer executable instructions that, when executed by a processor, cause the processor to perform a method for presenting content on public display devices, the method comprising:

• receiving location information associated with a plurality of mobile devices that indicates a plurality of locations of each of the plurality of mobile devices, wherein the location of a mobile device of the plurality of mobile devices is indicative of a position of the mobile device relative to a plurality of public display devices associated with a retail outlet;
• selecting a public display device from the plurality of public display devices based on the plurality of locations of the plurality of mobile devices;
• receiving information related to one or more interests associated with at least a portion of the plurality of mobile devices;
• identifying a plurality of advertising sources associated with the selected public display device, wherein the plurality of advertising sources includes at least a retailer associated with the retail outlet;
• determining a topic based on the received information related to the one or more interests and the locations of the portion of the plurality of mobile devices for which information related to one or more interests was received;
• determining that the topic is related to one or more advertisements associated with the retailer;
• causing a non-interactive advertisement associated with the topic to be presented by the selected public display device;
• detecting a level of interest from the portion of the plurality of mobile devices in the non-interactive advertisement being presented by the selected public display device;
• determining that an interactive advertisement that includes interactive content is to be presented based on the level of interest in the non-interactive advertisement from the portion of the plurality of mobile devices and a determination that the locations of the portion of the plurality of mobile devices is within a predetermined proximity to the selected public display device;
• selecting the interactive advertisement that includes one or more selectable user interface elements from the retailer associated with the retail outlet based on the topic associated with the non-interactive advertisement, wherein presentation of the one or more selectable user interface elements is controllable by a mobile device of the plurality of mobile devices via an Application Programming Interface (API);
• and
• causing the non-interactive advertisement to be replaced with the interactive advertisement for presentation on the selected public display device.