US 11,144,956 B1Granted

Targeted media delivery based on previous consumer interactions

AssigneeAmazon Technologies, Inc.

InventorsRavi Bhagavan, Zhun Zhang, Andrea Larsen, Zhiyu Du

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Abstract

This disclosure describes systems, devices, and techniques related to generating audiences for media campaigns based on previous consumer behavior. In some examples, a query is received from at least one provider device. The query may indicate at least one characteristic of interactions between consumer accounts and items offered by an online marketplace. Audience identifiers can be retrieved from at least one database corresponding to the query. In some cases, the audience identifiers indicate a set of consumer accounts that have previously interacted with one or more items according to the characteristic(s) specified by the query. An indication of the audience identifiers can be output to the provider.

Claims20

Dependent claims

A targeted media delivery system comprising:

one or more processors;
and
at least one memory storing computer-executable instructions that, when executed, cause the one or more processors to perform acts comprising:
receiving an event stream that includes events indicative of previous interactions between consumer accounts and items offered for sale via an online marketplace;
pre-processing the events to discard one or more of the events associated with a particular item and to derive, from the events that were maintained, consumer identifiers associated with the consumer accounts, item identifiers associated with the items other than the particular item, and time identifiers indicating times of the previous interactions;
storing entries corresponding to the previous interactions in at least one database, the entries indexed by the consumer identifiers and comprising the consumer identifiers, the item identifiers, and the time identifiers;
causing a provider device to output a user interface comprising selection elements corresponding to characteristics of a target audience, the characteristics comprising a selectable item and a selectable time period;
receiving, from the provider device via the selection elements of the user interface, a query that indicates selection of a selected item and a selected time period;
retrieving, from the at least one database, audience identifiers comprising a set of the consumer identifiers corresponding to a set of the consumer accounts that have interacted with the selected item during the selected time period;
causing the provider device to output an indication of a number of the audience identifiers;
receiving, from the provider device, media information indicative of a media item, the media information comprising at least one of an image file, an audio file, a video file, a string, or a hyperlink indicating a location of the media item;
and
causing at least one consumer device associated with the audience identifiers to output the media item.

10 more elements

A system comprising:

one or more processors;
and
at least one memory storing computer-executable instructions that, when executed, cause the one or more processors to perform acts comprising:
receiving an event stream that includes events indicative of previous interactions between consumer accounts and items offered by an online marketplace;
pre-processing the events to discard one or more of the events associated with a particular item and to derive, from the events that were maintained, consumer identifiers associated with the consumer accounts, item identifiers associated with the items other than the particular item, and time identifiers indicating times of the previous interactions;
storing entries corresponding to the previous interactions in at least one database, the entries indexed by the consumer identifiers and comprising the consumer identifiers, the item identifiers, and the time identifiers;
receiving, from at least one provider device, a query that indicates (i) a first selection, at a user interface of the at least one provider device, of a selected item, and (ii) a second selection, at the user interface, of a selected time period;
retrieving, from the at least one database, audience identifiers indicating a set of the consumer identifiers corresponding to a set of the consumer accounts that have interacted with the selected item during the selected time period;
and
causing the at least one provider device to output an indication of the set of the consumer identifiers.

7 more elements

A method comprising:

receiving an event stream that includes events indicative of previous interactions between consumer accounts and items offered by an online marketplace;
pre-processing the events to discard one or more of the events associated with a particular item and to derive, from the events that were maintained, consumer identifiers associated with the consumer accounts, item identifiers associated with the items other than the particular items, and time identifiers indicating times of the previous interactions;
storing entries corresponding to the previous interactions in at least one database, the entries indexed by the consumer identifiers and comprising the consumer identifiers, the item identifiers, and the time identifiers;
receiving, from at least one provider device, a query that indicates (i) a first selection, at a graphical user interface (GUI), of a selected item;
(ii) a second selection, at the GUI, of at least one characteristic of interactions between the consumer accounts and the selected items;
retrieving, from the at least one database, audience identifiers indicating a set of the consumer identifiers corresponding to a set of the consumer accounts that have interacted with the selected item according to the at least one characteristic;
and
causing the at least one provider device to output an indication of the audience identifiers at the GUI.

5 more elements

Dependencies are inferred from the claim text.