Campaigns responsive to keyword trends

A non-transitory computer-readable storage medium storing processor-executable computer program instructions that, when executed, cause a computer processor to perform a method, the method comprising:

• determining, by an advertising system, a relative proportion of stable keywords to trending keywords corresponding to a previous time period, the determining comprising:
• analyzing, by the advertising system, keywords present in consumption history data, received from a consumption history server, of a group of browsers;
• based on the analyzing, identifying a list of keywords and frequencies of each of the keywords in the list of keywords present in the consumption history data during the previous time period;
• identifying a group of stable keywords and a group of trending keywords from the list of keywords;
• and
• comparing a total number of instances of the stable keywords to a total number of instances of the trending keywords in the consumption history data corresponding to the previous time period;
• and
• sending, by the advertising system to an ad exchange, in response to a first plurality of bid requests received from the ad exchange, a first plurality of ad redirects, a first subset of the first plurality of ad redirects corresponding to a stable creative according to the relative proportion and a second subset of the first plurality of ad redirects corresponding to a trendy creative according to the relative proportion.

A system, comprising:

• a processor;
• and
• a non-transitory computer-readable storage medium storing processor-executable computer program instructions that, when executed, cause a computer processor to perform a method, the method comprising:
• determining, by an advertising system, a relative proportion of stable keywords to trending keywords corresponding to a previous time period, the determining comprising:
• analyzing, by the advertising system, keywords present in consumption history data, received from a consumption history server, of a group of browsers;
• based on the analyzing, identifying a list of keywords and frequencies of each of the keywords in the list of keywords present in the consumption history data during the previous time period;
• identifying a group of stable keywords and a group of trending keywords from the list of keywords;
• and
• comparing a total number of instances of the stable keywords to a total number of instances of the trending keywords in the consumption history data corresponding to the previous time period;
• and
• sending, by the advertising system to an ad exchange, in response to a first plurality of bid requests received from the ad exchange, a first plurality of ad redirects, a first subset of the first plurality of ad redirects corresponding to a stable creative according to the relative proportion and a second subset of the first plurality of ad redirects corresponding to a trendy creative according to the relative proportion.