Cross-device consumer identification and device type determination
AssigneeAdobe Inc.
InventorsEunyee Koh, Nedim Lipka
Life of this patent
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AssigneeAdobe Inc.
InventorsEunyee Koh, Nedim Lipka
Estimating the term…
An analytics server receives data characterizing consumer interactions that are observed by a cross-section of data providers, which may include, for example, website administrators, campaign managers, application developers, and the like. Such observational data includes device and login identifiers for a particular interaction, and optionally, timestamp information indicating when the interaction occurred. A statistical device graph model is generated based on this observational data. The statistical device graph model allows inferences to be drawn with respect to whether a given device is a private device, a shared device, or a public device. This, in turn, allows private devices which are “owned” by a single consumer to be identified. Depending on the type of observational data collected by the data providers, a wide range of additional insights can be drawn from the statistical device graph model, including for example, device usage patterns and confidence levels.
A non-transitory computer readable medium having instructions encoded thereon that, when executed by one or more processors, cause a device type determination process to be carried out, the process comprising:
A computer-implemented cross-device consumer identification method comprising:
A device modeling system that comprises a memory device and a processor that is operatively coupled to the memory device, wherein the processor is configured to execute instructions stored in the memory device that, when executed cause the processor to carry out a device modeling process that comprises:
Dependencies are inferred from the claim text.