System and method of facilitating delivery of goods to a customer

A computer-implemented method of delivering goods from a retailer to a customer, the method comprising:

• enrolling a plurality of customer users and a plurality of delivery users into a delivery network of a retail organization, the retail organization including a plurality of retail locations serviced by the delivery network, and the delivery network being established based on a geographic area;
• validating the plurality of customer users and the plurality of delivery users to confirm the customer users and delivery users are within the geographic area;
• vetting each of the plurality of delivery users;
• receiving, at a computing system, a request from a customer user computing device at a first geographic location within the geographic area, the request comprising an order for delivery of goods from the retailer to an address of a customer user associated with the customer user computing device within a requested time frame, the customer user being among the plurality of customer users;
• allocating the order to a retail location from among the plurality of retail locations based on availability of requested goods at the retail location and proximity of the retail location to the first geographic location;
• receiving, from a delivery user computing device, a notification from at least one delivery user indicating that the at least one delivery user is currently at the retail location or will be traveling to the retail location within a predetermined amount of time, wherein the at least one delivery user has his or her own goods to pick up at the retail location;
• sending information regarding the order to the delivery user computing device based on the notification from the at least one delivery user indicating that the at least one delivery user is currently at the retail location or will be traveling to the retail location, and further based on the proximity between the first geographic location and a second geographic location, wherein the second geographic location is an address of the at least one delivery user associated with the delivery user computing device, the delivery user computing device being associated with one of the plurality of vetted delivery users in the delivery network, and the order information including a map of the first geographic location and the second geographic location;
• receiving, at the computing system, a notification message from the delivery user computing device indicating that the at least one delivery user will deliver the goods from the retail location to the address of the customer user after the at least one delivery user has picked up his or her own goods from the retail location;
• providing instructions to one or more employees at the retail location to prepare the requested order for pick up;
• sending a notification message to the delivery user computing device when the order is ready for pickup at the retail location;
• confirming the identity of the at least one delivery user at the time of pickup;
• receiving, at the computing system, a delivery confirmation message from at least one of the customer user computing device and the delivery user computing device;
• and
• based on receiving the delivery confirmation message, sending a reward to the at least one delivery user.