Survey insight reporting system and method

A non-transitory computer-readable storage medium encoded with instructions which, when executed on a processor, perform the method of:

• a) for each of a plurality of survey items, receiving survey responses from survey respondents, wherein:
• i) each response is chosen from response options, the response options corresponding to an ordinal scale;
• and
• ii) each respondent is associated with a collection of respondent segments;
• and
• b) for each response to each item by each survey respondent, determining a calibrated score, the calibrated score based on a probability that a person having the collection of respondent segments associated with the survey respondent would provide either:
• i) the response to the item or any of the response options to the item that are lower on the ordinal scale;
• or
• ii) the response to the item or any of the response options to the item that are higher on the ordinal scale;
• c) determining an organization composite score based on the calibrated score for each response;
• and
• d) providing a display comprising images corresponding with the organization composite score and other organization composite scores;
• e) wherein each image is located with respect to a first axis based on the associated organization composite score.

A system for displaying survey results, the system comprising:

• a) respondent devices configured to receive a plurality of survey items and communicate survey respondents' survey responses to the plurality of survey items;
• and
• b) a server configured to carry out the steps of:
• i) for each of the plurality of survey items, receiving the survey responses, wherein:
• (1) each response is chosen from response options, the response options corresponding to an ordinal scale;
• and
• (2) each respondent is associated with a collection of respondent segments;
• and
• ii) for each response to each item by each survey respondent, determining a calibrated score, the calibrated score based on a probability that a person having the collection of respondent segments associated with the survey respondent would provide either:
• (1) the response to the item or any of the response options to the item that are lower on the ordinal scale;
• or
• (2) the response to the item or any of the response options to the item that are higher on the ordinal scale;
• iii) determining an organization composite score based on the calibrated score for each response;
• and
• iv) providing a display comprising images corresponding with the organization composite score and other organization composite scores;
• v) wherein each image is located with respect to a first axis based on the associated organization composite score.