Contextual evaluation for multimedia item posting

A computer readable storage medium storing processor-executable instructions that, when executed by at least one processor, cause the at least one processor to perform a method for preventing unwanted dissemination of information via a multimedia item to be posted to a website, the method comprising:

• receiving a request to post the multimedia item to the website;
• analyzing the multimedia item to identify an entity depicted in the multimedia item, the entity comprising a product, logo, trademark, and/or brand name associated with a company and/or brand owner;
• determining a context associated with the multimedia item at least in part by analyzing the multimedia item, wherein analyzing the multimedia item comprises analyzing content depicted in the multimedia item via an image processing technique or analyzing metadata associated with the multimedia item;
• determining whether a variance exists between the context associated with the multimedia item and a preference specified for the entity, the preference specified for the entity indicating a type of content that the entity is not to be associated with and a censoring action to be performed when the context indicates that the type of content is depicted in the multimedia item;
• and
• performing, prior to posting the multimedia item to the website, the censoring action with respect to the multimedia item when it is determined that the variance exists between the context associated with the multimedia item and the preference specified for the entity.

A system comprising:

• at least one processor;
• and
• a computer readable storage medium storing processor-executable instructions that, when executed by the at least one processor, cause the at least one processor to perform a method for preventing unwanted dissemination of information via a multimedia item to be posted to a website, the method comprising:
• receiving a request to post the multimedia item to the website;
• analyzing the multimedia item to identify an entity depicted in the multimedia item, the entity comprising a product, logo, trademark, and/or brand name associated with a company and/or brand owner;
• determining, by the at least one computer device, a context associated with the multimedia item at least in part by analyzing the multimedia item, wherein analyzing the multimedia item comprises analyzing content depicted in the multimedia item via an image processing technique or analyzing metadata associated with the multimedia item;
• determining whether a variance exists between the context associated with the multimedia item and a preference specified for the entity, the preference specified for the entity indicating a type of content that the entity is not to be associated with and a censoring action to be performed when the context indicates that the type of content is depicted in the multimedia item;
• and
• performing, prior to posting the multimedia item to the website, the censoring action with respect to the multimedia item when it is determined that the variance exists between the context associated with the multimedia item and the preference specified for the entity.