Presenting health related messages to users of an activity/health monitoring platform

An external computing device, comprising:

• a memory configured to store data;
• and
• a processor coupled to the memory, the processor configured to:
• receive, over a network, physiological data comprising physiological characteristics relating to sleeping patterns of the user while the user sleeps, generated by one or more physiological sensors arranged on a protrusion of a backside of a biometric monitoring device worn by the user such that the one or more physiological sensors contact the user's skin with more force than remaining portions of the biometric monitoring device;
• identify a set of messages based on the physiological characteristics relating to sleeping patterns of the user, wherein each message in the set of messages comprises content associated with sleep of the user;
• determine, by at least one software module executed by the processor and applying at least one algorithm using a runtime multiplier, a set of scores for the set of messages, wherein each score from the set of scores is associated with a message from the set of messages and wherein each score from the set of scores is indicative of whether a respective message should be presented to the user;
• identify a first message from a set of messages based on the set of scores;
• cause the first message to be presented via a graphical user interface (GUI) of a display of the biometric monitoring device of the user by communicating with the biometric monitoring device over the network;
• determine that an interaction of the user with the GUI is received, the interaction including feedback from the user in response to the first message;
• and
• automatically update, by the at least one software module, a first set of penalties associated with the first message in response to causing the first message to be presented, wherein at least one of the first set of penalties or the feedback decreases a first likelihood that the first message will be presented to the user again.

A non-transitory computer readable storage medium comprising instructions that, when executed by a processor, cause the processor to perform operations comprising:

• receiving, over a network, physiological data comprising physiological characteristics relating to sleeping patterns of the user while the user sleeps, generated by one or more physiological sensors arranged on a protrusion of a backside of a biometric monitoring device worn by the user such that the one or more physiological sensors contact the user's skin with more force than remaining portions of the biometric monitoring device;
• identifying a set of messages based on the physiological characteristics relating to sleeping patterns of the user, wherein each message in the set of messages comprises content associated with sleep of the user;
• determining, by at least one software module executed by the processor and applying at least one algorithm using a runtime multiplier, a set of scores for the set of messages, wherein each score from the set of scores is associated with a message from the set of messages and wherein each score from the set of scores is indicative of whether a respective message should be presented to the user;
• identifying a first message from a set of messages based on the set of scores;
• causing the first message to be presented via a graphical user interface (GUI) of a display of the biometric monitoring device of the user by communicating with the biometric monitoring device over the network;
• determining that an interaction of the user with the GUI is received, the interaction including feedback from the user in response to the first message;
• and
• automatically updating, by the at least one software module, a first set of penalties associated with the first message in response to causing the first message to be presented, wherein at least one of the first set of penalties or the feedback decreases a first likelihood that the first message will be presented to the user again.