Content distribution server, content distribution method and content distribution program

A content distribution method, comprising:

• receiving, by a communicator, a live content transmitted through a network from a distributor terminal used by a distributor of the live content;
• recognizing an augmented reality (AR) marker shown in the live content;
• designating, by a designator, an area within a video image of the live content received according to an instruction from the distributor terminal, the area including the AR marker and being a space in the live content, where another content is superimposed and played;
• selecting, by a selector, the other content to be played in the designated area;
• generating, by a controller, the distribution content, wherein generating the distribution content comprises superimposing the other content selected by the selector in the area designated by the designator in the live content, replacing the AR marker;
• and
• distributing, by a communicator, the distribution content to a viewer terminal through the network.

A computer readable medium storing the content distribution program for implementing in a computer functions comprising:

• receiving a live content transmitted from a distributor terminal used by a distributor of the live content, through a network;
• recognizing an augmented reality (AR) marker shown in the live content:
• designating according to an instruction from the distributor terminal, an area within a video image of the live content received, the area including the AR marker and being a space in the live content, where another content is superimposed and played;
• selecting the other content to be played in the area designated;
• generating distribution content by superimposing the other content selected in the area designated in the live content, replacing the AR marker;
• and
• distributing the distribution content to a viewer terminal through the network.