# US 11,122,141 B2 · Managing or modifying online content according to cognitively identified creator and organization relationships > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 11,122,141 B2 - Document ID: US11122141B2 - Status: Granted - Kind: B2 - Application number: 16/028,186 - Filed: 2018-07-05 - Published: 2020-01-09 - Granted: 2021-09-14 - Earliest claimed: 2018-07-05 - Assignees: International Business Machines Corporation - Applicants: International Business Machines Corporation - Inventors: Martin G. Keen; Grant Mericle; Martin Presler-Marshall; Ravi Ranjan - Web page: https://patentgrep.com/patent/US11122141B2 ## CPC - G06Q 30/0277: {Online advertisement} - G06F 16/9535: Search customisation based on user profiles and personalisation - H04L 67/306: User profiles - G06Q 10/40: Business processes related to social networking or social networking services - H04L 67/02: based on web technology, e.g. hypertext transfer protocol [HTTP] - H04L 67/10: in which an application is distributed across nodes in the network (software deployment G06F8/60; multiprogramming arrangements G06F9/46) - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) - H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M) ## Abstract Embodiments for managing online content by one or more processors are described. An identification of a content creator and an identification of an organization are received. A relationship associated with the content creator and the organization is determined based on at least one online data source associated with at least one of the content creator and the organization. A signal representative of the determined relationship between the content creator and the organization is generated. ## Claims ### Claim 1 A method, by one or more processors, for managing online content comprising: receiving an identification of a content creator and an identification of an organization; determining a relationship between the content creator and the organization based on at least one online data source associated with at least one of the content creator and the organization, wherein the relationship exists prior to a creation, by the content creator, of online content associated with a product or service of the organization and comprises a remuneration, by the organization to the content creator, for creating the online content contingent upon an agreement between the content creator and the organization formed prior to the creation of the online content, and wherein the relationship is determined notwithstanding whether the relationship is explicitly disclosed in the at least one online data source; and responsive to determining the relationship, generating a signal representative of the determined relationship between the content creator and the organization, wherein the determined relationship includes disclosed relationships and derived relationships, wherein generating the signal includes generating a list of the disclosed relationships and the derived relationships, and wherein the derived relationships included on the list are each associated and indicated with a confidence score that the remuneration was performed based on correlations of data linking the content creator to the organization as identified in the at least one online data source. ### Claim 2 (depends on 1) The method of claim 1, wherein the determining of the relationship is based on identifying a disclosure of the relationship within the at least one online data source. ### Claim 3 (depends on 2) The method of claim 2, wherein the determined relationship is between the content creator and the organization or between the content creator and a second organization related to the organization. ### Claim 4 (depends on 1) The method of claim 1, further comprising modifying a piece of the online content associated with the content creator based on the determined relationship. ### Claim 5 (depends on 4) The method of claim 4, wherein the modifying of the piece of online content associated with the content creator includes adding a disclosure of the determined relationship to the piece of online content. ### Claim 6 (depends on 1) The method of claim 1, wherein the at least one online data source includes at least one of a social media platform and a website. ### Claim 7 (depends on 1) The method of claim 1, wherein the determining of the relationship includes deriving a potential relationship between the content creator and the organization based on the at least one online data source. ### Claim 8 A system for managing online content comprising: at least one processor that receives an identification of a content creator of online entertainment media and an identification of an organization; determines a relationship between the content creator and the organization based on at least one online data source associated with at least one of the content creator and the organization, wherein the relationship exists prior to a creation, by the content creator, of online content associated with a product or service of the organization and comprises a remuneration, by the organization to the content creator, for creating the online content contingent upon an agreement between the content creator and the organization formed prior to the creation of the online content, and wherein the relationship is determined notwithstanding whether the relationship is explicitly disclosed in the at least one online data source; and responsive to determining the relationship, generates a signal representative of the determined relationship between the content creator and the organization, wherein the determined relationship includes disclosed relationships and derived relationships, wherein generating the signal includes generating a list of the disclosed relationships and the derived relationships, and wherein the derived relationships included on the list are each associated and indicated with a confidence score that the remuneration was performed based on correlations of data linking the content creator to the organization as identified in the at least one online data source. ### Claim 9 (depends on 8) The system of claim 8, wherein the determining of the relationship is based on identifying a disclosure of the relationship within the at least one online data source. ### Claim 10 (depends on 9) The system of claim 9, wherein the determined relationship is between the content creator and the organization or between the content creator and a second organization related to the organization. ### Claim 11 (depends on 8) The system of claim 8, wherein the at least one processor further modifies a piece of the online content associated with the content creator based on the determined relationship. ### Claim 12 (depends on 11) The system of claim 11, wherein the modifying of the piece of online content associated with the content creator includes adding a disclosure of the determined relationship to the piece of online content. ### Claim 13 (depends on 8) The system of claim 8, wherein the at least one online data source includes at least one of a social media platform and a website. ### Claim 14 (depends on 8) The system of claim 8, wherein the determining of the relationship includes deriving a potential relationship between the content creator and the organization based on the at least one online data source. ### Claim 15 A computer program product for managing online content by one or more processors, the computer program product comprising a non-transitory computer-readable storage medium having computer-readable program code portions stored therein, the computer-readable program code portions comprising: an executable portion that receives an identification of a content creator and an identification of an organization; an executable portion that determines a relationship between the content creator and the organization based on at least one online data source associated with at least one of the content creator and the organization, wherein the relationship exists prior to a creation, by the content creator, of online content associated with a product or service of the organization and comprises a remuneration, by the organization to the content creator, for creating the online content contingent upon an agreement between the content creator and the organization formed prior to the creation of the online content, and wherein the relationship is determined notwithstanding whether the relationship is explicitly disclosed in the at least one online data source; and an executable portion that, responsive to determining the relationship, generates a signal representative of the determined relationship between the content creator and the organization, wherein the determined relationship includes disclosed relationships and derived relationships, wherein generating the signal includes generating a list of the disclosed relationships and the derived relationships, and wherein the derived relationships included on the list are each associated and indicated with a confidence score that the remuneration was performed based on correlations of data linking the content creator to the organization as identified in the at least one online data source. ### Claim 16 (depends on 15) The computer program product of claim 15, wherein the determining of the relationship is based on identifying a disclosure of the relationship within the at least one online data source. ### Claim 17 (depends on 16) The computer program product of claim 16, wherein the determined relationship is between the content creator and the organization or between the content creator and a second organization related to the organization. ### Claim 18 (depends on 15) The computer program product of claim 15, wherein the computer-readable program code portion further includes an executable portion that modifies a piece of the online content associated with the content creator based on the determined relationship. ### Claim 19 (depends on 18) The computer program product of claim 18, wherein the modifying of the piece of online content associated with the content creator includes adding a disclosure of the determined relationship to the piece of online content. ### Claim 20 (depends on 15) The computer program product of claim 15, wherein the at least one online data source includes at least one of a social media platform and a website. ### Claim 21 (depends on 15) The computer program product of claim 15, wherein the determining of the relationship includes deriving a potential relationship between the content creator and the organization based on the at least one online data source.