# US 11,115,795 B2 · Early activation of mobile device to enable use at service terminal

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- Number: US 11,115,795 B2
- Document ID: US11115795B2
- Status: Granted
- Kind: B2
- Application number: 16/765,602
- Filed: 2018-11-16
- Published: 2020-09-24
- Granted: 2021-09-07
- Earliest claimed: 2017-11-21
- Assignees: Crunchfish Digital Cash AB
- Applicants: Crunchfish Proximity AB
- Inventors: Kristian Sylwander; Joachim Samuelsson
- Web page: https://patentgrep.com/patent/US11115795B2

## CPC

- H04W 4/80: Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication
- H04W 12/50: Secure pairing of devices
- G06Q 30/0268: {at point-of-sale [POS]}
- G06Q 30/0269: {based on user profile or attribute}
- G06Q 30/0281: {Customer communication at a business location, e.g. providing product or service information, consulting}
- G06Q 30/06: Buying, selling or leasing transactions
- G06Q 50/10: Services
- H04H 60/09: Arrangements for device control with a direct linkage to broadcast information or to broadcast space-time; Arrangements for control of broadcast-related services
- H04W 4/021: Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
- H04W 4/023: {using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds}
- H04W 8/005: {Discovery of network devices, e.g. terminals}
- H04W 8/245: {from a network towards a terminal}
- H04W: WIRELESS COMMUNICATION NETWORKS (broadcast communication H04H; communication systems using wireless links for non-selective communication, e.g. wireless extensions H04M1/72)
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- H04H: BROADCAST COMMUNICATION (multiplex communication H04J; pictorial communication aspects of broadcast systems H04N)

## Abstract

A communication system (100) comprises a service terminal (ST) and a first transmitter function (TX1) in or at the service terminal (ST). The first transmitter function (TX1) is configured for sending a first short-range wireless communication signal (S1) to cause a first reaction (R1) when received by a mobile device (MD) being located within a first distance (D1) or distance range (DR1) from the service terminal (ST). The communication system (100) also comprises a second transmitter function (TX2) in or at the service terminal (ST). The second transmitter function (TX2) is configured for sending a second short-range wireless communication signal (S2) to cause a second reaction (R2) when received by the mobile device (MD) being located within a second distance (D2) or distance range (DR2) from the service terminal (ST), the second distance (D2) or distance range (DR2) being closer to the service terminal (ST) than the first distance (D1) or distance range (DR1).

## Claims

### Claim 1

A communication system comprising:
a mobile device;
a service terminal;
a first transmitter function in or at the service terminal, the first transmitter function being configured for sending a first short-range wireless communication signal to cause a first reaction when received by the mobile device being located within a first distance or distance range from the service terminal; and
a second transmitter function in or at the service terminal, the second transmitter function being configured for sending a second short-range wireless communication signal to cause a second reaction when received by the mobile device being located within a second distance or distance range from the service terminal, the second distance or distance range being closer to the service terminal than the first distance or distance range,
wherein the mobile device is configured for:
while approaching the service terminal:
receiving the first short-range wireless communication signal when being located within the first distance or distance range from the service terminal;
reacting to the receiving of the first short-range wireless communication signal by performing a first activity;
while approaching closer to the service terminal and conditionally upon having performed the first activity:
receiving the second short-range wireless communication signal; and
reacting to the receiving of the second short-range wireless communication signal by performing a second activity when being located within the second distance or distance range from the service terminal,
wherein the first activity involves preparations for the second activity,
wherein the second activity involves participation in a service associated with the service terminal, and
wherein the service involves digital payment for a purchase made by a user of the mobile device at the service terminal.

### Claim 2 (depends on 1)

The communication system as defined in claim 1, wherein the first activity comprises switching from a first mode in which the mobile device performs monitoring of short-range wireless communication signals to a second mode in which the mobile device performs ranging of short-range wireless communication signals.

### Claim 3 (depends on 1)

The communication system as defined in claim 1, wherein at least one of the first short-range wireless communication signal and second short-range wireless communication signal is a Bluetooth Low Energy signal.

### Claim 4 (depends on 1)

The communication system as defined in claim 1, wherein at least one of the first short-range wireless communication signal and second short-range wireless communication signal is a beacon advertisement signal.

### Claim 5 (depends on 2)

The communication system as defined in claim 2, wherein, in the second mode of performing ranging, the mobile device is configured to determine from the received second short-range wireless communication signal that the mobile device is located within the second distance or distance range from the service terminal and accordingly react by performing the second activity.

### Claim 6 (depends on 1)

The communication system as defined in claim 1, wherein the second activity comprises making a digital handshake with the service terminal as part of the service associated with the service terminal.

### Claim 7 (depends on 6)

The communication system as defined in claim 6 and further comprising a system server, wherein the second activity comprises making the digital handshake with the service terminal by:
the mobile device detecting, from the received second short-range wireless communication signal, identity information associated with the second transmitter function or the service terminal;
the mobile device reporting the detected identity information to the system server by long-range broadband data communication; and
the system server, in response, causing performance of the service.

### Claim 8 (depends on 1)

The communication system as defined in claim 1, wherein the service terminal is a point-of-sales terminal.

### Claim 9 (depends on 1)

The communication system as defined in claim 1 and further comprising a system server and one or more additional service terminals, wherein the first activity involves:
the mobile device detecting, from the received first short-range wireless communication signal, identity information associated with the first transmitter function or the service terminal;
the mobile device reporting the detected identity information to the system server by long-range broadband data communication; and
the system server in response selectively notifying the service terminal, but not said additional service terminals, by long-range broadband data communication.

### Claim 10 (depends on 1)

The communication system as defined in claim 1 and further comprising a system server, the service terminal comprising a presentation device, wherein the first activity involves:
the mobile device detecting, from the received first short-range wireless communication signal, identity information associated with the first transmitter function or the service terminal;
the mobile device reporting the detected identity information associated with the first transmitter function as well as identity information associated with the mobile device to the system server by long-range broadband data communication;
the system server in response:
determining an identity of a user of the mobile device from the identity information associated with the mobile device;
determining promotional information customized for the user; and
communicating the determined promotional information to the service terminal by long-range broadband data communication; and
the service terminal presenting the communicated promotional information by the presentation device to the user of the mobile device.

### Claim 11 (depends on 1)

The communication system as defined in claim 1 and further comprising a system server, the service terminal comprising a presentation device, wherein the first activity involves:
the mobile device detecting, from the received first short-range wireless communication signal, identity information associated with the first transmitter function or the service terminal;
the mobile device reporting the detected identity information associated with the first transmitter function as well as identity information associated with the mobile device to the system server by long-range broadband data communication;
the system server in response:
determining an identity of a user of the mobile device from the identity information associated with the mobile device,
determining user profile information associated with the user, and
communicating the determined user profile information to the service terminal by long-range broadband data communication; and
the service terminal presenting the communicated user profile information by the presentation device to an operator of the service terminal and/or to the user of the mobile device.

### Claim 12 (depends on 1)

The communication system as defined in claim 1, wherein the first and second transmitter functions in or at the service terminal are configured for sending the first and second short-range wireless communication signals at respective defined periodicities.

### Claim 13 (depends on 1)

The communication system as defined in claim 1, wherein the first and second transmitter functions in or at the service terminal are configured for sending the first and second short-range wireless communication signals at respective transmission power levels, the transmission power level of the first short-range wireless communication signal being higher than the transmission power level of the second short-range wireless communication signal.

### Claim 14 (depends on 1)

The communication system as defined in claim 1, wherein the first and second transmitter functions in or at the service terminal are configured for sending the first and second short-range wireless communication signals with respective and different radio signals propagation profiles.

### Claim 15 (depends on 1)

The communication system as defined in claim 1, wherein one or both of the first and second transmitter functions is/are separate transmitter device(s) being positioned external to but physically near the service terminal.

### Claim 16 (depends on 1)

The communication system as defined in claim 1, one or both of the first and second transmitter functions being implemented by short-range wireless communication circuitry comprised in the service terminal.

### Claim 17 (depends on 1)

The communication system as defined in claim 1, wherein both of the first and second transmitter functions are implemented by a common separate transmitter device which is positioned external to but physically near the service terminal.

### Claim 18 (depends on 1)

The communication system as defined in claim 1, wherein both of the first and second transmitter functions are implemented by common short-range wireless communication circuitry comprised in the service terminal.

### Claim 19

A method of activating a mobile device to enable use of a service associated with a service terminal, the method involving:
sending a first short-range wireless communication signal to cause a first reaction when received by the mobile device being located within a first distance or distance range from the service terminal; and
sending a second short-range wireless communication signal to cause a second reaction when received by the mobile device being located within a second distance or distance range from the service terminal, the second distance or distance range being closer to the service terminal than the first distance or distance range,
wherein the method further comprises:
the mobile device, while approaching the service terminal:
receiving the first short-range wireless communication signal when being located within the first distance or distance range from the service terminal, and
reacting to the receiving of the first short-range wireless communication signal by performing a first activity; and
the mobile device, while approaching closer to the service terminal and conditionally upon having performed the first activity:
receiving the second short-range wireless communication signal, and
reacting to the receiving of the second short-range wireless communication signal by performing a second activity when being located within the second distance or distance range from the service terminal,
wherein the service involves payment for a purchase made by a user of the mobile device at the service terminal.

### Claim 20 (depends on 19)

The method as defined in claim 19, wherein the first activity involves preparations for the second activity and wherein the second activity involves participation in the service associated with the service terminal.

### Claim 21 (depends on 19)

The method as defined in claim 19, wherein the first activity comprises switching from a first mode in which the mobile device performs monitoring of short-range wireless communication to a second mode in which the mobile device performs ranging of short-range wireless communication signals.

### Claim 22 (depends on 19)

The method as defined in claim 19, wherein the second activity comprises making a digital handshake with the service terminal as part of the service associated with the service terminal.

### Claim 23

A mobile computing device comprising:
a controller;
a short-range wireless communication interface; and
a long-range broadband communication interface,
wherein the mobile computing device is configured for:
receiving a first short-range wireless communication signal when being located within a first distance or distance range from a service terminal;
reacting to the receiving of the first short-range wireless communication signal by performing a first activity;
while approaching closer to the service terminal and conditionally upon having performed the first activity, receiving a second short-range wireless communication signal; and
reacting to the receiving of the second short-range wireless communication signal by performing a second activity when being located within a second distance or distance range from the service terminal,
wherein the first activity involves preparations for the second activity,
wherein the second activity involves participation in a service associated with the service terminal, and
wherein the service involves digital payment for a purchase made by a user of the mobile device at the service terminal.

### Claim 24

A memory comprising computer program code, the computer program code being executable by a controller to cause a mobile computing device to:
receive a first short-range wireless communication signal when being located within a first distance or distance range from a service terminal;
react to the receiving of the first short-range wireless communication signal by performing a first activity;
while approaching closer to the service terminal and conditionally upon having performed the first activity, receive a second short-range wireless communication signal; and
react to the receiving of the second short-range wireless communication signal by performing a second activity when being located within a second distance or distance range from the service terminal,
wherein the service involves payment for a purchase made by a user of the mobile device at the service terminal.

### Claim 25

A communication system comprising:
a mobile device;
a service terminal;
a first transmitter function in or at the service terminal, the first transmitter function being configured for sending a first short-range wireless communication signal to cause a first reaction when received by the mobile device being located within a first distance or distance range from the service terminal; and
a second transmitter function in or at the service terminal, the second transmitter function being configured for sending a second short-range wireless communication signal to cause a second reaction when received by the mobile device being located within a second distance or distance range from the service terminal, the second distance or distance range being closer to the service terminal than the first distance or distance range,
wherein the mobile device is configured for:
while approaching the service terminal:
receiving the first short-range wireless communication signal when being located within the first distance or distance range from the service terminal;
reacting to the receiving of the first short-range wireless communication signal by performing a first activity;
while approaching closer to the service terminal and conditionally upon having performed the first activity:
receiving the second short-range wireless communication signal; and
reacting to the receiving of the second short-range wireless communication signal by performing a second activity when being located within the second distance or distance range from the service terminal,
wherein the first activity involves preparations for the second activity,
wherein the second activity involves participation in a service associated with the service terminal, and
wherein the second activity comprises making a digital handshake with the service terminal as part of the service associated with the service terminal.

### Claim 26 (depends on 25)

The communication system as defined in claim 25, wherein the first activity comprises switching from a first mode in which the mobile device performs monitoring of short-range wireless communication signals to a second mode in which the mobile device performs ranging of short-range wireless communication signals.

### Claim 27 (depends on 26)

The communication system as defined in claim 26, wherein, in the second mode of performing ranging, the mobile device is configured to determine from the received second short-range wireless communication signal that the mobile device is located within the second distance or distance range from the service terminal and accordingly react by performing the second activity.

### Claim 28 (depends on 25)

The communication system as defined in claim 25, wherein at least one of the first short-range wireless communication signal and second short-range wireless communication signal is a Bluetooth Low Energy signal.

### Claim 29 (depends on 25)

The communication system as defined in claim 25, wherein at least one of the first short-range wireless communication signal and second short-range wireless communication signal is a beacon advertisement signal.

### Claim 30 (depends on 29)

The communication system as defined in claim 29 and further comprising a system server, wherein the second activity comprises making the digital handshake with the service terminal by:
the mobile device detecting, from the received second short-range wireless communication signal, identity information associated with the second transmitter function or the service terminal;
the mobile device reporting the detected identity information to the system server by long-range broadband data communication; and
the system server, in response, causing performance of the service.

### Claim 31 (depends on 25)

The communication system as defined in claim 25, wherein the service involves digital payment for a purchase made by a user of the mobile device at the service terminal.

### Claim 32 (depends on 25)

The communication system as defined in claim 25, wherein the service terminal is a point-of-sales terminal.

### Claim 33 (depends on 25)

The communication system as defined in claim 25 and further comprising a system server and one or more additional service terminals, wherein the first activity involves:
the mobile device detecting, from the received first short-range wireless communication signal, identity information associated with the first transmitter function or the service terminal;
the mobile device reporting the detected identity information to the system server by long-range broadband data communication; and
the system server in response selectively notifying the service terminal, but not said additional service terminals, by long-range broadband data communication.

### Claim 34 (depends on 25)

The communication system as defined in claim 25 and further comprising a system server, the service terminal comprising a presentation device, wherein the first activity involves:
the mobile device detecting, from the received first short-range wireless communication signal, identity information associated with the first transmitter function or the service terminal;
the mobile device reporting the detected identity information associated with the first transmitter function as well as identity information associated with the mobile device to the system server by long-range broadband data communication;
the system server in response:
determining an identity of a user of the mobile device from the identity information associated with the mobile device;
determining promotional information customized for the user; and
communicating the determined promotional information to the service terminal by long-range broadband data communication; and
the service terminal presenting the communicated promotional information by the presentation device to the user of the mobile device.

### Claim 35 (depends on 25)

The communication system as defined in claim 25 and further comprising a system server, the service terminal comprising a presentation device, wherein the first activity involves:
the mobile device detecting, from the received first short-range wireless communication signal, identity information associated with the first transmitter function or the service terminal;
the mobile device reporting the detected identity information associated with the first transmitter function as well as identity information associated with the mobile device to the system server by long-range broadband data communication;
the system server in response:
determining an identity of a user of the mobile device from the identity information associated with the mobile device,
determining user profile information associated with the user, and
communicating the determined user profile information to the service terminal by long-range broadband data communication; and
the service terminal presenting the communicated user profile information by the presentation device to an operator of the service terminal and/or to the user of the mobile device.

### Claim 36 (depends on 25)

The communication system as defined in claim 25, wherein the first and second transmitter functions in or at the service terminal are configured for sending the first and second short-range wireless communication signals at respective defined periodicities.

### Claim 37 (depends on 25)

The communication system as defined in claim 25, wherein the first and second transmitter functions in or at the service terminal are configured for sending the first and second short-range wireless communication signals at respective transmission power levels, the transmission power level of the first short-range wireless communication signal being higher than the transmission power level of the second short-range wireless communication signal.

### Claim 38 (depends on 25)

The communication system as defined in claim 25, wherein the first and second transmitter functions in or at the service terminal are configured for sending the first and second short-range wireless communication signals with respective and different radio signals propagation profiles.

### Claim 39 (depends on 25)

The communication system as defined in claim 25, wherein one or both of the first and second transmitter functions is/are separate transmitter device(s) being positioned external to but physically near the service terminal.

### Claim 40 (depends on 25)

The communication system as defined in claim 25, one or both of the first and second transmitter functions being implemented by short-range wireless communication circuitry comprised in the service terminal.

### Claim 41 (depends on 25)

The communication system as defined in claim 25, wherein both of the first and second transmitter functions are implemented by a common separate transmitter device which is positioned external to but physically near the service terminal.

### Claim 42 (depends on 25)

The communication system as defined in claim 25, wherein both of the first and second transmitter functions are implemented by common short-range wireless communication circuitry comprised in the service terminal.

### Claim 43

A method of activating a mobile device to enable use of a service associated with a service terminal, the method involving:
sending a first short-range wireless communication signal to cause a first reaction when received by the mobile device being located within a first distance or distance range from the service terminal; and
sending a second short-range wireless communication signal to cause a second reaction when received by the mobile device being located within a second distance or distance range from the service terminal, the second distance or distance range being closer to the service terminal than the first distance or distance range,
wherein the method further comprises:
the mobile device, while approaching the service terminal:
receiving the first short-range wireless communication signal when being located within the first distance or distance range from the service terminal, and
reacting to the receiving of the first short-range wireless communication signal by performing a first activity; and
the mobile device, while approaching closer to the service terminal and conditionally upon having performed the first activity:
receiving the second short-range wireless communication signal, and
reacting to the receiving of the second short-range wireless communication signal by performing a second activity when being located within the second distance or distance range from the service terminal,
wherein the second activity comprises making a digital handshake with the service terminal as part of the service associated with the service terminal.

### Claim 44

A mobile computing device comprising:
a controller;
a short-range wireless communication interface; and
a long-range broadband communication interface,
wherein the mobile computing device is configured for:
receiving a first short-range wireless communication signal when being located within a first distance or distance range from a service terminal;
reacting to the receiving of the first short-range wireless communication signal by performing a first activity;
while approaching closer to the service terminal and conditionally upon having performed the first activity, receiving the second short-range wireless communication signal; and
reacting to the receiving of the second short-range wireless communication signal by performing a second activity when being located within the second distance or distance range from the service terminal,
wherein the first activity involves preparations for the second activity,
wherein the second activity involves participation in a service associated with the service terminal, and
wherein the second activity comprises making a digital handshake with the service terminal as part of the service associated with the service terminal.

### Claim 45

A memory comprising computer program code, the computer program code being executable by a controller to cause a mobile computing device to:
receive a first short-range wireless communication signal when being located within a first distance or distance range from a service terminal;
react to the receiving of the first short-range wireless communication signal by performing a first activity;
while approaching closer to the service terminal and conditionally upon having performed the first activity, receive a second short-range wireless communication signal; and
react to the receiving of the second short-range wireless communication signal by performing a second activity when being located within a second distance or distance range from the service terminal,
wherein the second activity comprises making a digital handshake with the service terminal as part of the service associated with the service terminal.

### Claim 46

A communication system comprising:
a mobile device;
a service terminal;
a first transmitter function in or at the service terminal, the first transmitter function being configured for sending a first short-range wireless communication signal to cause a first reaction when received by the mobile device being located within a first distance or distance range from the service terminal; and
a second transmitter function in or at the service terminal, the second transmitter function being configured for sending a second short-range wireless communication signal to cause a second reaction when received by the mobile device being located within a second distance or distance range from the service terminal, the second distance or distance range being closer to the service terminal than the first distance or distance range,
wherein the mobile device is configured for:
while approaching the service terminal:
receiving the first short-range wireless communication signal when being located within the first distance or distance range from the service terminal;
reacting to the receiving of the first short-range wireless communication signal by performing a first activity;
while approaching closer to the service terminal and conditionally upon having performed the first activity:
receiving the second short-range wireless communication signal; and
reacting to the receiving of the second short-range wireless communication signal by performing a second activity when being located within the second distance or distance range from the service terminal,
wherein the first activity involves preparations for the second activity, and
wherein the first activity comprises switching from a first mode in which the mobile device performs monitoring of short-range wireless communication signals to a second mode in which the mobile device performs ranging of short-range wireless communication signals.

### Claim 47

A method of activating a mobile device to enable use of a service associated with a service terminal, the method involving:
sending a first short-range wireless communication signal to cause a first reaction when received by the mobile device being located within a first distance or distance range from the service terminal; and
sending a second short-range wireless communication signal to cause a second reaction when received by the mobile device being located within a second distance or distance range from the service terminal, the second distance or distance range being closer to the service terminal than the first distance or distance range,
wherein the method further comprises:
the mobile device, while approaching the service terminal:
receiving the first short-range wireless communication signal when being located within the first distance or distance range from the service terminal, and
reacting to the receiving of the first short-range wireless communication signal by performing a first activity; and
the mobile device, while approaching closer to the service terminal and conditionally upon having performed the first activity:
receiving the second short-range wireless communication signal, and
reacting to the receiving of the second short-range wireless communication signal by performing a second activity when being located within the second distance or distance range from the service terminal,
wherein the first activity comprises switching from a first mode in which the mobile device performs monitoring of short-range wireless communication to a second mode in which the mobile device performs ranging of short-range wireless communication signals.

### Claim 48

A communication system comprising:
a mobile device;
a service terminal;
a first transmitter function in or at the service terminal, the first transmitter function being configured for sending a first short-range wireless communication signal to cause a first reaction when received by the mobile device being located within a first distance or distance range from the service terminal; and
a second transmitter function in or at the service terminal, the second transmitter function being configured for sending a second short-range wireless communication signal to cause a second reaction when received by the mobile device being located within a second distance or distance range from the service terminal, the second distance or distance range being closer to the service terminal than the first distance or distance range,
wherein the mobile device is configured for:
while approaching the service terminal:
receiving the first short-range wireless communication signal when being located within the first distance or distance range from the service terminal;
reacting to the receiving of the first short-range wireless communication signal by performing a first activity;
while approaching closer to the service terminal and conditionally upon having performed the first activity:
receiving the second short-range wireless communication signal; and
reacting to the receiving of the second short-range wireless communication signal by performing a second activity when being located within the second distance or distance range from the service terminal,
wherein the first activity involves preparations for the second activity,
wherein the second activity involves participation in a service associated with the service terminal;
wherein the communication system further comprises a system server and one or more additional service terminals, wherein the first activity involves:
the mobile device detecting, from the received first short-range wireless communication signal, identity information associated with the first transmitter function or the service terminal;
the mobile device reporting the detected identity information to the system server by long-range broadband data communication; and
the system server in response selectively notifying the service terminal, but not said additional service terminals, by long-range broadband data communication.

### Claim 49

A communication system comprising:
a mobile device;
a service terminal;
a first transmitter function in or at the service terminal, the first transmitter function being configured for sending a first short-range wireless communication signal to cause a first reaction when received by the mobile device being located within a first distance or distance range from the service terminal; and
a second transmitter function in or at the service terminal, the second transmitter function being configured for sending a second short-range wireless communication signal to cause a second reaction when received by the mobile device being located within a second distance or distance range from the service terminal, the second distance or distance range being closer to the service terminal than the first distance or distance range,
wherein the mobile device is configured for:
while approaching the service terminal:
receiving the first short-range wireless communication signal when being located within the first distance or distance range from the service terminal;
reacting to the receiving of the first short-range wireless communication signal by performing a first activity;
while approaching closer to the service terminal and conditionally upon having performed the first activity:
receiving the second short-range wireless communication signal; and
reacting to the receiving of the second short-range wireless communication signal by performing a second activity when being located within the second distance or distance range from the service terminal,
wherein the first activity involves preparations for the second activity,
wherein the second activity involves participation in a service associated with the service terminal;
wherein the communication system further comprises a system server, the service terminal comprising a presentation device, wherein the first activity involves:
the mobile device detecting, from the received first short-range wireless communication signal, identity information associated with the first transmitter function or the service terminal;
the mobile device reporting the detected identity information associated with the first transmitter function as well as identity information associated with the mobile device to the system server by long-range broadband data communication;
the system server in response:
determining an identity of a user of the mobile device from the identity information associated with the mobile device;
determining promotional information customized for the user; and
communicating the determined promotional information to the service terminal by long-range broadband data communication; and
the service terminal presenting the communicated promotional information by the presentation device to the user of the mobile device.

### Claim 50

A communication system comprising:
a mobile device;
a service terminal;
a first transmitter function in or at the service terminal, the first transmitter function being configured for sending a first short-range wireless communication signal to cause a first reaction when received by the mobile device being located within a first distance or distance range from the service terminal; and
a second transmitter function in or at the service terminal, the second transmitter function being configured for sending a second short-range wireless communication signal to cause a second reaction when received by the mobile device being located within a second distance or distance range from the service terminal, the second distance or distance range being closer to the service terminal than the first distance or distance range,
wherein the mobile device is configured for:
while approaching the service terminal:
receiving the first short-range wireless communication signal when being located within the first distance or distance range from the service terminal;
reacting to the receiving of the first short-range wireless communication signal by performing a first activity;
while approaching closer to the service terminal and conditionally upon having performed the first activity:
receiving the second short-range wireless communication signal; and
reacting to the receiving of the second short-range wireless communication signal by performing a second activity when being located within the second distance or distance range from the service terminal,
wherein the first activity involves preparations for the second activity,
wherein the second activity involves participation in a service associated with the service terminal;
wherein the communication system further comprises a system server, the service terminal comprising a presentation device;
wherein the first activity involves:
the mobile device detecting, from the received first short-range wireless communication signal, identity information associated with the first transmitter function or the service terminal;
the mobile device reporting the detected identity information associated with the first transmitter function as well as identity information associated with the mobile device to the system server by long-range broadband data communication;
the system server in response:
determining an identity of a user of the mobile device from the identity information associated with the mobile device,
determining user profile information associated with the user, and
communicating the determined user profile information to the service terminal by long-range broadband data communication; and
the service terminal presenting the communicated user profile information by the presentation device to an operator of the service terminal and/or to the user of the mobile device.

### Claim 51

A communication system comprising:
a mobile device;
a service terminal;
a first transmitter function in or at the service terminal, the first transmitter function being configured for sending a first short-range wireless communication signal to cause a first reaction when received by the mobile device being located within a first distance or distance range from the service terminal; and
a second transmitter function in or at the service terminal, the second transmitter function being configured for sending a second short-range wireless communication signal to cause a second reaction when received by the mobile device being located within a second distance or distance range from the service terminal, the second distance or distance range being closer to the service terminal than the first distance or distance range,
wherein the mobile device is configured for:
while approaching the service terminal:
receiving the first short-range wireless communication signal when being located within the first distance or distance range from the service terminal;
reacting to the receiving of the first short-range wireless communication signal by performing a first activity;
while approaching closer to the service terminal and conditionally upon having performed the first activity:
receiving the second short-range wireless communication signal; and
reacting to the receiving of the second short-range wireless communication signal by performing a second activity when being located within the second distance or distance range from the service terminal,
wherein one or both of the first and second transmitter functions is/are separate transmitter device(s) being positioned external to but physically near the service terminal.

### Claim 52

A communication system comprising:
a mobile device;
a service terminal;
a first transmitter function in or at the service terminal, the first transmitter function being configured for sending a first short-range wireless communication signal to cause a first reaction when received by the mobile device being located within a first distance or distance range from the service terminal; and
a second transmitter function in or at the service terminal, the second transmitter function being configured for sending a second short-range wireless communication signal to cause a second reaction when received by the mobile device being located within a second distance or distance range from the service terminal, the second distance or distance range being closer to the service terminal than the first distance or distance range,
wherein the mobile device is configured for:
while approaching the service terminal:
receiving the first short-range wireless communication signal when being located within the first distance or distance range from the service terminal;
reacting to the receiving of the first short-range wireless communication signal by performing a first activity;
while approaching closer to the service terminal and conditionally upon having performed the first activity:
receiving the second short-range wireless communication signal; and
reacting to the receiving of the second short-range wireless communication signal by performing a second activity when being located within the second distance or distance range from the service terminal,
wherein both of the first and second transmitter functions are implemented by a common separate transmitter device which is positioned external to but physically near the service terminal.