Management and delivery of over-the-top services over different content-streaming systems

A method, comprising:

• in an event trigger management system that handles delivery of at least one service on a user device associated with a user:
• determining, by at least one circuit, at least one media item in media content of a distribution network;
• overlaying, by the at least one circuit, at least one interactive item over the determined at least one media item in the media content of the distribution network;
• receiving, by the at least one circuit, at least one event trigger, from a client application engine operational on the user device, based on a selection of the at least one interactive item overlaid over the at least one media item in the media content of the distribution network;
• generating, by the at least one circuit, a personalized list based on the received at least event trigger for the at least one interactive item over the at least one media item in the media content,
• wherein the generated personalized list comprises at least one user-selectable option to deliver a reverse bidding service to a seller of the at least one service and at least one list item corresponding to the at least one media item in the media content,
• wherein the reverse bidding service is delivered to the seller while the media content is streamed on the client application engine;
• and
• selecting, by the at least one circuit, the at least one user-selectable option in the generated personalized list with the media content on the client application engine for a defined time duration;
• determining a measure of an intent score of the user based on a plurality of list items indicating at least one of a product or a service that is overlaid over the media content for the defined time duration and the selection of the at least one user-selectable option in the generated personalized list with the media content within the defined time duration,
• wherein the intent score of the user is associated with a request of the at least one service for a specific offering that corresponds to the at least one list item of the personalized list;
• and
• delivering the at least one service on at least one delivery platform or the user device based on the intent score.

A non-transitory computer-readable medium having stored thereon, computer implemented instruction that when executed by a processor, causes the processor to execute operations, comprising:

• in an event trigger management system that handles delivery of at least one service on a user device associated with a user:
• determining at least one media item in media content of a distribution network;
• overlaying at least one interactive item over the determined at least one media item in the media content of the distribution network;
• receiving at least one event trigger, from a client application engine operational on the user device, based on a selection of the at least one interactive item overlaid over the at least one media item in the media content of the distribution network;
• generating a personalized list based on the received at least event trigger for the at least one interactive item over the at least one media item in the media content,
• wherein the generated personalized list comprises at least one user-selectable option to deliver a reverse bidding service to a seller of the at least one service and at least one list item corresponding to the at least one media item in the media content,
• wherein the reverse bidding service is delivered to the seller while the media content is streamed on the client application engine;
• and
• selecting the at least one user-selectable option in the generated personalized list with the media content on the client application engine for a defined time duration;
• determining a measure of an intent score of the user based on a plurality of list items indicating at least one of a product or a service that is overlaid over the media content for the defined time duration and the selection of the at least one user-selectable option in the generated personalized list with the media content within the defined time duration,
• wherein the intent score of the user is associated with a request of the at least one service for a specific offering that corresponds to the at least one list item of the personalized list;
• and
• delivering the at least one service on at least one delivery platform or the user device based on the intent score.