Programmatic ingestion and STB delivery in ad auction environments

A method including:

• receiving an ad management service (abbreviated AMS) placement request from a broadcast cable provider for ad insertion into a program;
• conducting real time bidding during the program for ad insertion;
• accepting new content provided by a successful bidder, after receiving the real time bidding, automatically formatting the new content, and uploading the new content to the broadcast cable provider in time for playback with entertainment content that prompted the placement request;
• and
• responding to the placement request with a placement response that includes reference to the new content.

A tangible non-transitory computer readable storage media loaded with program instructions that, when executed on one or more processors, are configurable as a campaign management delegate system that carries out a method, including:

• accepting new content from a prospective bidder for ad placement;
• automatically formatting the new content and readying it for upload to a broadcast cable provider, in anticipation of the prospective bidder bidding on a placement request from the broadcast cable provider;
• receiving the placement request from the broadcast cable provider;
• conducting real time bidding during a program for ad insertion described in the placement request;
• identifying the prospective bidder as successful;
• automatically uploading after the real time bidding the successful prospective bidder's new content to the broadcast cable provider in time for playback with entertainment content that prompted the placement request;
• and
• responding to the placement request with a placement response that includes reference to the new content from the prospective bidder.

A method including:

• accepting new content from a prospective bidder for ad placement;
• automatically formatting the new content and readying it for upload to a broadcast cable provider, in anticipation of the prospective bidder bidding on a placement request from the broadcast cable provider;
• receiving the placement request from the broadcast cable provider;
• conducting real time bidding during a program for ad insertion described in the placement request;
• identifying the prospective bidder as successful;
• automatically uploading after the real time bidding the successful prospective bidder's new content to the broadcast cable provider in time for playback with entertainment content that prompted the placement request;
• and
• responding to the placement request with a placement response that includes reference to the new content from the prospective bidder.

A tangible non-transitory computer readable storage media loaded with program instructions that, when executed on one or more processors, are configurable as a campaign management delegate system that carries out a method, including:

• accepting new content from a prospective bidder for ad placement;
• automatically formatting the new content, readying it for upload and uploading it to a broadcast cable provider, in anticipation of the prospective bidder bidding on a placement request from the broadcast cable provider;
• receiving the placement request from the broadcast cable provider;
• conducting real time bidding during a program described in the placement request for ad insertion;
• identifying the prospective bidder as successful;
• and
• responding to the placement request with a placement response that includes reference to the new content from the prospective bidder;
• wherein the placement response includes a video multiple ad playlist (abbreviated VMAP) of video ad serving templates (abbreviated VAST) for the new content.