System and method for marketing over an electronic network

An apparatus comprising:

• a user computing device having at least one processing device and a user interface, the user device configured to request and receive information from a distributor computing device, the user interface comprising a banner window and a browser window;
• the user interface configured to display at least one program display of a computer program configured to request and receive information and an interactive advertisement;
• the at least one processing device configured to access at least one commands configuration file that comprises:
• speech-to-text commands related to the interactive advertisement,
• at least one commands parameter for the speech-to-text commands,
• at least one of a URL link to be accessed via the browser window for each speech-to-text command and at least one graphic to be displayed via the banner window for each speech-to-text command, and
• identifying information for an advertising sponsor of the interactive advertisement to facilitate collection of revenue to subsidize costs related to the computer program,
• wherein the at least one commands configuration file is hosted by the distributor computing device located remotely from the user computing device;
• the user device configured to present a message associated with the interactive advertisement via the user interface to facilitate user interaction with the interactive advertisement and update the display in response to the user interaction received, the message received at the user device from the distributor computing device;
• the at least one processing device of the user computing device being configured to receive a speech-to-text command, recognize the received speech-to-text command as corresponding to at least one of the speech-to-text commands of the commands configuration file related to the interactive advertisement, and, responsive to the recognized speech-to-text command, update at least one of the banner window with the at least one graphic for the speech-to-text command in the at least one commands configuration file and update the browser window according to the URL link for the speech-to-text command in the at least one commands configuration file.