Methods, apparatuses, and computer program products for providing a platform for negotiation and provision of promotions

A method for generating promotion impressions comprising:

• receiving, via a processor and from a consumer device, a consumer request for a promotion, wherein the consumer request comprises one or more indications of consumer preferences for the promotion;
• determining, via the processor, a potential merchant list comprising one or more potential merchants, based in part on the consumer request, the potential merchant list associated with a plurality of merchant devices, each of the plurality of merchant devices located remotely from other merchant devices of the plurality of merchant devices and located remotely from the consumer device;
• for each potential merchant in the potential merchant list, determining, via the processor, whether the potential merchant is associated with pre-established promotion criteria that meets the consumer request;
• for a first potential merchant set of the potential merchant list, the first potential merchant set comprising each potential merchant determined not to be associated with the pre-established promotion criteria that meets the consumer request:
• generating, via the processor, transmission information comprising the consumer request for providing to a merchant device of the plurality of merchant devices, the merchant device associated with the potential merchant;
• and
• providing, via the processor in real-time to the merchant device associated with the potential merchant, the transmission information comprising the consumer request;
• and
• for a second potential merchant set, the second potential merchant set comprising at least one potential merchant determined not to be associated with the pre-established promotion criteria that meets the consumer request:
• receiving, via the processor in real-time, a response from the merchant device associated with the potential merchant, the response comprising promotion data;
• and
• storing, via the processor, the promotion data associated with the potential merchant in a promotion data list;
• and
• determining, based on electronic marketing information corresponding to the consumer device and from the promotion data list associated with the second potential merchant set, a relevant promotion data subset associated with a consumer profile corresponding to the consumer device, the electronic marketing information comprising a first electronic marketing information portion generated by the processor in response to first user interaction with the processor via the consumer device associated with the consumer profile or an additional consumer device associated with the consumer profile, and the electronic marketing information comprising a second electronic marketing information portion received from at least one server external from the processor via the consumer device associated with the consumer profile or the additional consumer device associated with the consumer profile, and wherein the relevant promotion data subset comprises the promotion data stored in the promotion data list for at least one promotion determined as relevant to the consumer profile;
• and
• generating, via the processor in real-time, an impression comprising the relevant promotion data subset from the promotion data list.