Surfacing related content based on user interaction with currently presented content
AssigneePaypal, Inc.
InventorSergio Pinzon Gonzales, Jr.
Life of this patent
Estimating the term…
Abstract
A method and system for, at an electronic device with one or more processors, presenting a media content item on an electronic display. The electronic device detects a user action with a respective portion of the media content item, wherein the user action does not include explicit selection of the respective portion of the media content item. In response to detection of the user action, the electronic device identifying additional content to present based on the content included in the portion of the respective portion of the media content item. The electronic device then simultaneously presents the additional content and the media content item on the electronic display.
Claims20
A method, comprising:
- detecting a user action that includes a physical movement of the user occurring during a particular portion of a media content item that is being shown on a display screen of an electronic device, wherein the physical movement does not include directly selecting any portion of digital content of the media content item;
- and
- in response to determining that the particular portion of the digital content is associated with the physical movement:
- analyzing the particular portion to identify one or more images that are included in the particular portion that is displayed on the display screen when the user action is detected;
- accessing a digital record including user information regarding a user of the electronic device;
- based on an analysis of the one or more images and an analysis of the user information, determining one or more topics associated with the particular portion of the media content item;
- based on the determined one or more topics, identifying an additional digital content item corresponding to at least one of the one or more topics;
- accessing the additional digital content item;
- and
- simultaneously displaying the additional digital content item along with the media content item on the display screen of the electronic device.
An electronic device, comprising:
- a processor;
- a display device;
- and
- a non-transitory computer-readable medium having stored thereon instructions that are executable to cause the electronic device to perform operations comprising:
- detecting a user action, including detecting a physical movement of the user, occurring during a particular portion of a media content item that is being shown on the display device, wherein the physical movement does not include directly selecting any portion of digital content of the media content item;
- and
- in response to determining that the particular portion of the digital content is associated with the detected physical movement:
- analyzing the particular portion to identify one or more images that are included in the particular portion that is displayed on the display device when the user action is detected;
- accessing a digital record including user information regarding a user of the electronic device;
- based on an analysis of the one or more images and an analysis of the user information, determining one or more topics associated with the particular portion of the media content item;
- based on the determined one or more topics, identifying a particular additional digital content item corresponding to at least one of the one or more topics;
- accessing the particular additional digital content item;
- and
- simultaneously displaying the particular additional digital content item along with the media content item on the display device.
A non-transitory computer readable medium having instructions stored thereon that are executable by a computing system to cause the computing system to perform operations comprising:
- detecting a user action, including detecting a physical movement of the user, occurring during a particular portion of a media content item that is being shown on a display screen of an electronic device, wherein the physical movement does not include directly selecting any portion of digital content of the media content item;
- and
- in response to determining that the particular portion of the digital content associated with the detected physical movement:
- analyzing the particular portion to identify one or more images that are included in the particular portion that is displayed on the display screen when the user action is detected;
- accessing a digital record including user information regarding a user of the electronic device;
- based on an analysis of the one or more images and an analysis of the user information, determining a particular additional digital content item corresponding to at least one of one or more topics corresponding to the particular portion of the digital content;
- accessing the particular additional digital content item;
- and
- simultaneously displaying the particular additional digital content item along with the media content item on the display screen of the electronic device.
Dependencies are inferred from the claim text.